SKM Group Announces Agency of Record Agreement with California Casualty Insurance Group

Share Article

Full-service Advertising Agency to provide Branding, Direct Marketing, Interactive Design Services and more

SKM Group Logo

“We are thrilled to be named ‘Agency of Record,’” affirms Sue Meany, President of SKM Group. “We look forward to delivering the kind of results to them that we have shown to our previous and current clients.”

SKM Group, Inc., a full-service marketing communications agency, formally announces an agreement to serve as the ‘Agency of Record’ for California Casualty, an auto and home insurance provider serving constituent groups nationally.

SKM Group defeated several other agencies in the agency search to provide centralized marketing services for the 96-year-old insurance group. SKM will now be tasked to provide marketing consultation and creative design, direct mail, print and e-mail marketing campaigns, sales materials, interactive design and development, market research and more.

“We are thrilled to be named ‘Agency of Record,’” affirms Sue Meany, President of SKM Group. “California Casualty has been successful in the insurance industry for almost 100 years. We look forward to delivering the kind of results to them that we have shown to our previous and current clients.”

The partnership has already begun, with SKM taking over immediately. “We were impressed with the depth of marketing knowledge SKM Group showed. Between that and the reassurance we felt with their strategic approach to developing results for their clients, we feel extremely comfortable with this relationship and look forward to the results SKM will create,” stated Todd Brickel, Vice President of Sales and Marketing at California Casualty.

About SKM Group
Located just outside Buffalo, NY, SKM Group is an award-winning, full-service marketing communications agency that provides integrated solutions for clients throughout North America. Founded in 1986, SKM Group has experience in branding, direct marketing, interactive services, public relations and media planning. A certified woman-owned business, SKM Group is a member of ICOM, a partnership of independently owned communications agencies around the globe with billings that exceed $2 billion. Visit http://www.SKMGroup.com for more information.

About California Casualty
Serving customers all over the United States, California Casualty is a privately-held automotive and home insurance company focusing on providing affordable policies to over 100 affinity groups, such as the California Teachers Association, universities and medical centers, state trooper associations and more. Started in 1914, the family-owned business has operated with and maintained an ambitious code of moral and financial obligations to policyholders, employees, stockholders and claimants. Visit http://www.calcas.com for more information.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Charlie Riley
Visit website