skoopz® Now Available in Whole Foods Market

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The 100-percent, all-natural sweetener makes Atlanta the first market where customers can find skoopz® on Whole Foods Market store shelves.

skoopz®, a 100-percent, all-natural sugar substitute, announced today its arrival in select Whole Foods Market stores inside the retailer’s South region. skoopz, based in Atlanta, will begin its rollout into Whole Foods Market beginning with skoopz’s hometown of Atlanta.

“Whole Foods Market is well-known for being selective about the products it carries. We’re honored to now be among their product offerings,” said Mark Benveniste, co-founder of skoopz.

The sugar substitute category is a competitive $1.5 billion-per-year market and growing. It’s estimated that more than half of all U.S. households use some type of no-calorie sweetener. Benveniste adds that category leaders are losing market share as consumers search for all-natural alternatives that meet higher taste expectations.

“Consumers want a sweetener that is great-tasting, all-natural, zero-calorie and reasonably priced. We know that skoopz is able to meet those demands. skoopz looks, feels and tastes like sugar and has no chemical additives. It is a product the entire family can use.”

skoopz is made from a proprietary blend of all-natural ingredients, providing consumers with a sugar substitute that offers a sweet taste, has no calories and is diabetic-friendly and gluten-free. skoopz comes in 50- and 100-count single-pack boxes, and is currently available in 458 stores at select retailers in Texas, Georgia, Arkansas, Louisiana, Missouri and Oklahoma. For consumers who live in areas where skoopz is not yet available in a retail outlet, skoopz can be purchased online at

About skoopz®

skoopz® is the all-natural sweetener that offers consumers satisfaction without compromise. skoopz is made from a proprietary blend of all-natural ingredients, making it a perfect option for consumers seeking a no-calorie, chemical-free alternative to sugar. skoopz is owned by Atlanta-based MySkoopz, Inc., a company committed to producing and distributing high-quality, all-natural products, which are part of a healthy diet. To determine if skoopz is available at a retail location in your market – or to purchase skoopz online – visit You can also follow skoopz® on Twitter and Facebook.    

Media Contact:
Sharon Kraun, Marketing Matters


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Sharon Kraun
Marketing Matters
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