Skweezer Selected by for New Ask Mobile Search

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Ask Mobile Search integrates Skweezer technology to optimize search experience.

Greenlight Wireless Corporation announced that its Skweezer technology, which optimizes Web content for mobile devices, has been integrated into the new Ask Mobile ( which was launched today.

Ask Mobile users who click on a search result, or any other link that leaves the site, access an optimized version of the target Web page created by Skweezer. Skweezer's proprietary compression algorithms, developed and refined over the past five years, significantly reduce Web content typically to 15% or less of its original file size. This allows Web pages to load much more quickly and has the added benefit of greatly reducing bandwidth requirements. Web pages viewed through Skweezer are also intelligently reformatted, providing intuitive and convenient access to content from a small-screen device.

Ask Mobile users can also load RSS feeds through Skweezer, allowing access to lightweight versions of syndicated content ideally suited for the mobile environment. Skweezer technology is completely platform independent and can be used with Pocket PC, Palm, Symbian, MS Smartphone, Blackberry, PSP2, and XHTML-based cell phone devices.

"The new Ask Mobile makes it easy for users of Web-enabled cell phones, PDAs and other mobile devices to take advantage of the world-class relevance and superior search tools offered by," said Doug Leeds, vice president of product management for "The integration of the Skweezer technology accelerates page loads and optimizes content for small mobile displays, directly improving the mobile experience for searchers."

"Every time I use the search engine, I'm blown away by the quality of the results combined with its ease-of-use," says Kevin Perkins, CEO of Greenlight Wireless. "Now that they've entered the mobile space, we're naturally glad to be contributing to this effort."

About Greenlight Wireless:

Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless' consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight's Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile and desktop environments.

On the Net: Greenlight Wireless site:
Skweezer site:
Advertizer site:
Greenlight Wireless Blog:

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