When it Comes to Digital Marketing in the Sleep Medicine Field…If You Snooze, You Lose

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Cutting edge new website launched for U.S. sleep medicine industry leaders, American Sleep Medicine.

American Sleep Medicine's new website homepage

All new American Sleep Medicine website launched

There has been a tremendous leap in design quality, professionalism, value to visitors and value to the client from the old site to the new site.

Last year, American Sleep Medicine LLC (ASM) woke up to this reality: they needed to make major and significant changes to their website to help maintain and increase revenue plus provide a superior level of service to patients. After months of work, their new website - http://www.AmericanSleepMedicine.com - launched on June 24, 2012.

Headquartered in Jacksonville, Florida, American Sleep Medicine LLC provides the latest in sleep diagnostic testing and sleep related medicine. The company has operations in 14 states and 19 cities. American Sleep Medicine contracted Colorado-based Timeforcake Creative Media to provide website and related technology services. Since 2002, Timeforcake has provided a full range of website design, development, strategy, and digital marketing services to hundreds of businesses and organizations across the U.S.

To create the new website, the team at Timeforcake worked closely with Tom Martin, the president and CEO of American Sleep Medicine and with Tracey Rodgers who is the General Manager of the sister company, American Sleep Products. One goal was to reduce paperwork to lower costs and improve service.

“The site now provides comprehensive information to our existing or potential patients,” said Tracey Rodgers. “This includes all the patient paperwork required, and information on what to expect when coming in for a sleep study.”

American Sleep Medicine provided additional goals to the creative and technical team at Timeforcake. These included:

  • Increase sales through more phone calls, emails, and direct website contacts.
  • Improve the image of the company through a new design.
  • Make it easier for potential patients to contact specific American Sleep Medicine associates directly.
  • Provide key information to patients before they arrived at a facility—thus reducing the time spent by American Sleep Medicine associates educating patients.
  • Reduce physical paperwork.
  • Allay patient fears by providing information, conveying comfort, disclosing procedure details, and generating trust in the company through the website experience.
  • Drive additional revenue by encouraging potential patients to take the online sleep assessment and take it to their doctors—who would then refer the patients to ASM.

During the development phase, American Sleep Medicine and Timeforcake agreed it was vital for the site to achieve these key goals before the site could launch. Both teams are extremely happy with the results.

“There has been a tremendous leap in design quality, professionalism, value to visitors and value to the client from the old site to the new site,” said Erin Pheil, co-founder of Timeforcake. “We’re excited to now track what the response will be to the new design, content, and architecture—and then of course repeatedly test, update and improve the site and the user experience over time to ensure maximum ROI for American Sleep Medicine.”

In the upcoming months, Timeforcake will be developing a site for sister company American Sleep Products and will be adding new content and functionality to the ASM site. There are also plans to explore online marketing options.

---> About American Sleep Medicine. Based in Jacksonville, Florida, American Sleep Medicine LLC provides sleep diagnostic testing services. The company was founded in 2002 has 19 locations in 14 states. American Sleep Medicine aims to provide the highest level of patient care by providing superior service, high quality tests, plus a pleasant environment for patients.

---> About Timeforcake Creative Media. Founded in 2002, and based in Frisco, Colorado, Timeforcake Creative Media provides a full suite of digital marketing services including web design, development, and strategy. Clients include architecture firms, well-funded startups, real estate firms, business service companies, health care industry firms, and sports/adventure companies.

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