"You get a good sleep mask and a lot more - for just the price of a good sleep mask".
Los Angeles, California, (PRWEB) December 13, 2012
In 1998, travel writer Jim de Cordova invented the first adjustable sleep mask attached to sound blocking, patterned after what he saw in a lucid dream (a pillow wrapped around his head attached to a sleep mask). The invention, patented in 2000 and named the Dreamhelmet, has since become a popular multipurpose sleep tool.
The Dreamhelmet was an overnight media hit. It was introduced on the first Howie Mandel Show of 1999, and The Washington Post Newspaper did a review of the Dreamhelmet in their Sunday Travel Section on June 11, 2000, generating an avalanche of sales for the new sleep phenomenon. Since then, the Dreamhelmet has been featured in more independent media reviews than any other sleep aid, and has appeared many times on national television, including Good Morning America. It is sold directly to the public, via Internet, in eight different styles.
De Cordova has gradually improved the Dreamhelmet, enlarging the patented ‘HiPockets’ to hide passports, cell phones, and alarm watches for a private wake-up call. He made it possible to wear the Dreamhelmet with the sleep mask tucked away, just using the pillow, to read, or watch TV, etc. He also added more light and sound blocking material, and experimented with new fabrics.
In spite of the many improvements, de Cordova was still unhappy with the fact that some customers saw the Dreamhelmet as either being too large, or not blocking enough sound – or both. He found that designing a single-piece, one–size–fits–all item that satisfies everyone was a challenge. The multiple uses he had packed into the Dreamhelmet were hard to fit into a ‘thirty second elevator speech’, before potential customers’ eyes began to glaze over. He decided to develop a simpler sleep mask for mass sales – one more concentrated on just sleep basics, using the lessons learned with the Dreamhelmet.
Thus was born the Nap Star Transformer. De Cordova dropped the single piece design in favor of a ‘three easy pieces’ format, letting the user easily mix and match the mask parts they want to use at the moment. For example, the Nap Star can be worn as a simple sleep mask without the pillow, or the pillow minus the mask. Using all pieces, Nap Star transforms to the ideal sleep combo – blocking light, pillowing the head, muffling sound, and staying in place, all totally adjustable.
Nap Star and the Dreamhelmet still share many features. Both are hand-sewn and contain sound-blocking material, and both convert to pillows that can be used alone for sleeping or back support. They are also hypoallergenic and non-irritating, with 100% cotton fabric touching the face. They have no straps or connections around the head to tangle in hair or cause annoying lumps. Both have a chin strap, which keeps the mask on the face of the user. Sleep masks slipping off the face at night have been a common complaint with users. De Cordova’s patented products are the only sleep masks in the world with a chin strap to solve this problem.
The Nap Star, however, has no secret pockets, nor does it convert to a muff. But these are non-sleep extra features which many customers do not need or use for sleeping at home, and eliminating them brought production costs down significantly. The resulting Nap Star is hence more esthetic and streamlined. The Nap Star still does plenty of transforming, but because of its simplified design, at $19.95, it sells for 1/3 less than the Dreamhelmet. Says de Cordova, "You get a good sleep mask and a lot more - for just the price of a good sleep mask".
The Nap Star was recently presented to the public on a trial basis on both eBay and Amazon websites, and most buyers seem enthusiastic about the new sleep mask concept.
The economical Nap Star Transformer, with its versatility, and all pieces, including expanding foam earplugs, inside a string tie carrying bag, makes a durable sleep kit anyone can use. It is also compatible to use with most nose-pillow CPAP sleep apnea masks. The Nap Star and Dreamhelmet are manufactured in the Los Angeles Area by de Cordova's local company:
PO Box 5650
Santa Monica, CA 90409.
For more information, contact:
Both the Nap Star and the Dreamhelmet can be seen online at http://www.dreamhelmet.com. The Nap Star is sold on eBay, Amazon, and its own website: http://www.napstar.us. The introductory price is $19.95.