I owe a great deal of thanks to Sleight-of-Hand co-owner Dori Kelner for her research, painstaking attention to detail, and creativity in the design of this project.
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Fairfax, VA (Vocus/PRWEB) February 10, 2011
Underage drinking and its negative effects on developing bodies is the subject of a new authoritative parent’s guide and website from the American Association for the Advancement of Science (AAAS). The book, Delaying That First Drink: A Parent’s Guide written by Aimee Stern, of Silver Spring’s Maryland-based Stern Communications, uses current statistics, solid science, and the latest research on how children, preteens, and teens develop to explain to adults how the problem begins and how children think about and react to alcohol in their lives.
The book and the corresponding microsite were designed by Fairfax, Virginia-based Sleight-of-Hand Studios, a visual communications firm that specializes in presenting in-depth content and communication projects in a way that makes them accessible to multiple audiences.
“I owe a great deal of thanks to Sleight-of-Hand co-owner Dori Kelner for her research, painstaking attention to detail, and creativity in the design of this project,” says Aimee Stern.
The book’s layout was developed to work as an extension to the content. “We developed graphics and images that truly reflect today’s society and how people consume information,” says Dori Kelner, owner and creative director. “We understand that parents need to see representations of their children in the book in order to make the connection that this is a problem that could affect their families. Additionally we understand that there is a lot of confusing information and advice about underage drinking available coming to parents from a lot of sources. We designed the book to use visual cues such as side bars, bulleted lists, fact boxes, and teaching graphics that aids parents as they go through the book.”
The book’s corresponding microsite, also designed by Sleight-of-Hand Studios at: http://www.sciencenetlinks.com/alcohol/ebook/, uses the same high impact graphics to ensure continuity between the book and the website. “The communication goals for the microsite were to make it easy to access the information for middle-school students.” The site is written for tweens and teens and resembles many school textbooks with a clean, colorful design, realistic images, and headers and navigation that are self explanatory. “The website has a different audience from the book,” explains Kelner. “We worked closely with AAAS to ensure that the site presented the information just as effectively as the book.”
Delaying That First Drink: A Parents’ Guide was produced by the AAAS Science Inside Alcohol Project, which is funded by the National Institute on Alcohol Abuse and Alcoholism. It discusses research on the impact of alcohol on the growing body and offers tips on how to talk to kids about drinking. The guide can be used as a companion to a series of Science Inside Alcohol lessons developed by AAAS or as a stand-alone tool that parents can use in talking with their children. The book is available in print from AAAS and online at http://www.sciencenetlinks.com/alcohol/parents/book-final.pdf.
Sleight-of-Hand Studios LLC (SoH) is a woman-owned small business, full-service visual communications consultancy. Founded by former IT government contractors, their mission is integrating strategic communications, marketing, and outreach with technology and design. Their clients receive a strong visual identity that resonates with consumers of their services. They create multi-channel communications strategies: branding, publications, photography, social media, and web properties that build awareness, sales and outreach. They specialize in open source Drupal websites facilitating community building, collaboration, user-generated content, transparency, and engagement.