Slot Right Digital Marketing Agency Re-defines Advertising Agency Model

Share Article

Joe Koller starts new ad agency with a sizable investment from RG Barry’s Dearfoams brand

Slot Right Digital Marketing Agency

“I started Slot Right because there’s an obvious need for a better ad agency model—one based off the clients ROI which in-turn dictates the agencies success rate."

Advertising and media veteran, Joe Koller announces today the formation of a brand new digital marketing agency, Slot Right, with a sizable investment from RG Barry’s Dearfoams original foam-cushioned, stylish slippers brand for all strategic media, planning and buying services.

Slot Right will be performing numerous duties for clients including strategic formation from multiple digital channels: social, online, mobile, print, OOH, and video. Within each of these channels, Slot Right provides deep metric analysis and access to a variety of tools to help improve campaign performance. Slot Right was formed by Joe Koller, a twelve year digital ad agency veteran within the media field, to help clients reach their ultimate ROI. The agency consists of digital experts from around the US and the main office is located in Encinitas, CA.

“I started Slot Right because there’s an obvious need for a better ad agency model—one based off the clients ROI which in-turn dictates the agencies success rate. Over the past few years, I kept hearing the same complaints from clients regarding their ad agencies: limited knowledge of digital, overriding client decisions, lack of strategic thinking etc. I started Slot Right to combat these problems but also to assure brands they have more than an agency partner—Slot Right is concerned about their bottom line. We’re concerned about the brand, its image, and it’s ROI at all times. Here at Slot Right, the brands are the lifeblood of the agency and full attention is given to drive lasting results”.

Prior to Slot Right, Joe was a media consultant working on a variety of clients at top national agencies including: Microsoft, New Line Cinema, Mazda, SKYY Vodka, Mercedes Benz, Honda Powersports, BestBuy, and The CW. Before consulting, he led media and new business development on the West Coast for the digital agency Deep Focus.

Koller began his career as founder of one of the first online adventure magazines which ran from 1998-2003. He then moved to San Francisco in 2003 to work with Beyond Interactive (Grey San Francisco)., followed by a position at OMD/Chiat Day in Los Angeles as a Senior Strategist working on the luxury automobile brand Infiniti before moving onto Deep Focus and consulting in recent years.

About Slot Right
Slot Right is a full-service digital communications company, including comprehensive brand consultancy, strategic planning, media planning and buying, social marketing, interactive/digital services, mobile and viral marketing, and SEM services. As experts in launching strategic ideas into the world, tracking those ideas, reporting those ideas and optimizing those ideas, Slot Right’s focus is creating long-term success for their clients. Headquartered in Encinitas (San Diego), California, the brand new agency is starting to build a solid reputation based on real results. For more information, please contact us at 760-634-9756, visit us at and join us at::

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Slot Right

Email >
Visit website