Whatever you do market your small business every day!
Philadelphia, PA (PRWEB) August 08, 2012
Today, MyMarketingDept Inc., a small business marketing consulting firm, marked its fifteen anniversary helping small businesses that sell business products and services to other businesses. On this occasion MyMarketingDept Inc. founder, Bob Hennessey reflected upon insights and lessons learned to help other small businesses become successful. Hennessey knows and has seen the changes in business-to-business marketing and business-to-consumer marketing over a career now spanning over 35 years where he has held every marketing position from product manager to VP, Sales and Marketing.
Hennessey said, “A small business just starting out should avoid making the big mistakes that most small business make like; not having a marketing plan, a realistic marketing budget or worse no marketing budget at all and a lack of consistency marketing their business every day for starters.”
Of all of these he explained that, “the single biggest mistake that most small businesses make is without a doubt, is the lack of constancy in marketing their business every day. Marketing your small business every day is so critical that even if your marketing is bad marketing, it is better than no marketing at all. After all 50% of successful marketing is just doing marketing.”
There are various business-to-business marketing approaches that small businesses can adopt to market their business. Three of the popular approaches in small business B2B marketing are capabilities/capacities, consultative/informative message or customer-centric. We wanted to have Hennessey comment on what he thought about the marketing approaches he sees small business using every day.
“The interesting thing about a marketing approach being used by most small businesses is that they don’t have one. What most small business people think is a marketing approach really isn’t. Many often confuse the method used to deliver a marketing message with a type of marketing approach. Many people equate telemarketing, direct mail, print advertising, radio, TV, public relations, seminars, newsletters, audio and video presentations, email, and Web sites as marketing approaches. These are not marketing approaches they are delivery methods used to distribute your marketing message. People can and do use all of these delivery methods to send various types of marketing messages,” Hennessey explained.
Experience is a great teacher and in this case, a wealth of practical information that many small businesses selling B2B products and services can surely benefit from. If you would like to read about more of these kinds of small business marketing insights from someone who has been there and done that check out this link: Small Business Marketing Insights.
About MyMarketingDept Inc
MyMarketingDept. Inc is a small business B2B marketing firm specializing in helping micro and small business nationally get face-to-face sales meetings affordably. They offer a variety of Internet, inbound marketing and offline marketing services including popular outsource marketing solutions. Founded on the principal that micro and small businesses deserve high quality professional marketing they continue to seek smart ways of delivering affordable marketing solutions. For more information, call them at 866-875-2534 or visit on them on the Web at MyMarketingdept.Com.