Vocus Small Business Edition is the perfect platform for a small business owner to create, manage and distribute news
Lanham, MD (PRWEB) October 28, 2009
Vocus, Inc. (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced an upgrade to its Small Business Edition. The upgrade provides small business users with the ability to apply custom configurations to their Vocus home page and navigation settings. For example, it provides more user-friendly features such as "drag and drop" portlets in order to customize the layout of their home page.
Vocus Small Business Edition allows users to create online news releases and send news through PRWeb's expansive distribution and syndication network where news releases are indexed by major search engines. News releases reach readers directly through search and are also distributed to 250,000 RSS subscribers and 35,000 reporters and bloggers that subscribe to selected feeds. The upgrade announced today is in response to customer requests for an ability to customize the look and feel of their account in the Vocus platform.
"Vocus Small Business Edition is the perfect platform for a small business owner to create, manage and distribute news," said Bob London, president of marketing consulting firm London, Ink LLC and a leading virtual vice president of Marketing for growth-stage companies. "It enables users to cost-effectively and quickly develop and implement a professional news strategy and has easy-to-use features that enable the resource-strapped small business owner to incorporate multi-media, such as video, which adds a new level of sophistication to small business marketing."
Originally launched in April 2007, the Small Business Edition integrated Vocus' public relations management software with PRWeb's online news release distribution service, following Vocus' acquisition of PRWeb in August 2006. Vocus' offering for small business owners helps them increase traffic to their Web sites, improve their ranking in major search engines, attract new customers and reach journalists and bloggers that cover related topics. In addition, customers have the ability to measure the impact of news releases with automated graphs and charts that are easy to read.
"We often hear from our small business customers a strong desire to personalize their experience in Vocus," said Kye Strance, director of product management for Vocus. "This added capability makes the Vocus' small business PR software easier to use and saves time for small businesses seeking to expand their marketing efforts to include public relations activities."
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 4,000 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit http://www.vocus.com or call (800) 345-5572.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus' expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.