How Small Business Markets Garner New Customer Traffic

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5StarControl, a local business review site, takes on the topic of tailoring seo for small business online marketing.

5StarControl has decided to disclose secrets on how local seo game plans are effective for small business marketing. Local business review website 5StarControl stated that local businesses will be entranced by how easy it is for small business market strategies to use local SEO.

Business Insider reported that small businesses shouldn’t give up on using local seo strategies, even if previous attempts fell short, and offer advice on how to effectively use local seo strategies to increase consumer awareness of small business markets locally, thereby potentially adding new customer attention and increasing revenue. Their advice also includes the use of Google+ Local, customer review sites, and localizing seo and online content as effective small business online marketing strategies.

Google+ is a social networking “layer” that incorporates several Google products under one umbrella to provide users with integrated online socializing designed to rival Facebook. Business Insider recommends small business owners use Google+ Local (a.k.a. Google Places for Business) to get on the map with local consumers, and make it easier for customers to locate their business, going so far as to provide instructions on how to set up an account and optimize the business’ profile with “good keywords and search-sensitive information.” 5StarControl also recommends hiring a SEO company to those businesses who can afford it, as they have the experience and tools to streamline a company’s website or webpage content more expeditiously than the company can do it.

Business Insider also recommends using consumer review sites, quoting marketing studies that provide data on the growing trend in consumers using customer reviews online to shop locally. Because Yelp is considered by many to be one of the fastest growing customer review sites on the internet, 5StarControl recommends, in addition to familiarizing themselves with internet marketing expert Frank Kern’s materials, that their clients set up and maintain a business profile with Yelp to encourage customers to leave positive feedback about their shopping experiences, as well as providing real content to draw new consumers to their business market.

And lastly, Business Insider offered one final, if obvious, tip, stating that small business owners should localize “search engine optimization with region-specific keywords and place qualifiers.” Small businesses, they reported, should take the time to analyze their “website analytics” and include specific cities or regions in their keyword associations. By adding these identifiers, consumers are directed to local search results, which effectively draw more local foot traffic to that business’ products and services.

Simply put, Business Insider’s message is that it’s all about the content. By including real, organic content to online sources, small business markets are able to streamline their seo strategies, which can produce more favorable placement on search engine results.

5StarControl reports that another benefit to using these techniques is that small business’ online reputations are more easily managed because business owners are constantly reviewing what is being said about their company and can quickly address any issues and counteract negative consumer reviews when incorporated with the tips recommended by Business Insider.

5StarControl is a website about small business issues regarding online review sites. Find out more about 5StarControl at http://5starcontrol.com/online-marketing-for-local-business/.

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