Consumer behaviour has really morphed over the past five years
Toronto, Ontario (PRWEB) July 24, 2008
Wolf21.com), a search engine optimization company specializing in online marketing for small business, today announced the launch of a new online business domain for small businesses. Wolf21.com configures, builds and hosts unique web pages that are optimized around proven key search terms and linked to key directories to ensure each small business is found by the major search engines by customers searching for products and services in their community. Optimized using the latest search engine optimization techniques each web page on the Wolf21.com domain is custom designed to be found online by customers searching for local products and services whether using a desktop, laptop, mobile phone or other mobile device.
"Consumer behaviour has really morphed over the past five years," says Wolf21.com co-founder and partner Barry Byers. "My background is in the Yellow Pages business. Except for pizzas, Chinese food and lawyers, we've seen a huge drop-off in the numbers of consumers who are looking for local goods and services in print directories. Unless you are getting all your business from foot traffic past your location, or unless you have a web page that gives you a digital storefront to attract new customers and keep your current customers from drifting to the competition, its going to be a struggle for local small business.
"People are not letting their fingers do the walking anymore," according to Byers, who has watched the importance and effectiveness of his clients' Yellow Page listings diminish. "People are now looking for the products and services they want online. Consumer numbers are telling us that the heart of e-commerce is not the struggle to sell goods and services online, it is the struggle to bring customers off the Internet and through your storefront. Studies show that for every $1 that consumers are spending online, they are spending $6 on goods and services they have first looked up online - and overwhelmingly those are local products and services, from your local restaurant to the independent clothing shop in the downtown core. People are 'Windows' shopping rather than window-shopping or turning to the phone book."
Wolf21.com is now up and running with clients across the United States, Canada and the United Kingdom. Each of the North American and UK domains feature the most advanced search engine optimization (SEO) techniques to ensure that each individual web page ranks on Google, Yahoo!, MSN and the other minor search engines, and each local business profile is built and linked back to the Internet in a manner that will ensure it can and will be found by new customers using local search and, increasingly, mobile search technology.
Wolf21 builds, designs and builds optimized web sites . For more information on local search or mobile search marketing contact an industry expert at http://www.wolf21.com