LocalPlus Online Marketing Solutions Connect Small Businesses and Consumers

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The LocalPlus Network offers affordable online marketing to small business owners in home improvement. The innovative network directly connects repair professionals, installers and other home service providers with local consumers seeking trade expertise. With 54 percent of people preferring the Internet to thumbing through telephone books, LocalPlus meets consumer demand by offering online solutions for small businesses priced out of search engine bidding or other costly services.

A new network of small business marketing solutions has been launched to deliver targeted clients to home improvement contractors. The LocalPlus Network of Web sites places affordable online marketing services in the hands of independent contractors who do not want to pay for the costly creation, maintenance and marketing of their own business Web sites.

"This unique online marketing network means that local home improvement providers can connect directly with local homeowners," said Victoria Maxfield, Managing Producer for the LocalPlus Network. "LocalPlus helps small businesses, such as plumbers, carpenters and other small contractors who don't have huge marketing budgets. With our network, they get the return on their marketing money that they want without breaking the bank."

LocalPlus was designed to provide small business solutions to customers who traditionally have had to resort to cold calling, word-of-mouth references or listings in city telephone directories. According to a Harris Interactive study published last year, most Americans (some 54 percent) would rather search online than turn to a telephone book. The study also found that more than half of those searching online (some 58 percent) were looking to contact a local business.

The LocalPlus Network today operates focused small business marketing sites for kitchen, bathroom, windows and door contractors (LocalPlus Kitchens, LocalPlus Windows and Doors, LocalPlus Bathrooms). At each LocalPlus site, consumers search for qualified contractors in their zip code area by job type, housing style or contractor expertise.

Small businesses, often neglected by large marketing solution providers, comprise the major sector of the American marketplace. The U.S. Census Bureau on Small Businesses recently reported that American small businesses comprise a whopping 70 percent of all businesses; gross receipts tally nearly $830 billion. Yet many of small businesses have yet to create online listings or capitalize on targeted digital marketing.

LocalPlus is an established and respected online network that puts businesses in front of thousands of local homeowners who are actively looking for specific services.




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