Do-it-Yourself Public Relations for Small Business

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PRWeb Presents a PR Case Study on Furnace MFG and One Small Business’ Venture into Online Marketing

The online news release distribution service of Vocus. Follow us on Twitter: @PRWeb

This case study on Furnace MFG is an excellent example of small business marketing on a shoe-string

PRWeb, the online news distribution service of Vocus (NASDAQ: VOCS) today announced it has published a new PR case study on how one small business’ first venture into online marketing began with a news release. Furnace MFG is a 13-year old firm that launched a new line of business in 2009 and for the first time, began promoting its business with online news releases.

“When we did the research there seemed to be two choices: hire a PR agency, or do it yourself,” says Manish Naik, the firm’s chief operation officer in the case study. “We’re a small business and we simply couldn’t afford to bring on additional headcount or hire a firm.”

“This fits in with our business culture of doing things ourselves, testing what works, and then focusing on what works with all our energy,” the firm’s CEO, Eric Astor added.

Naik says he began experimenting with PRWeb in the summer of 2009 – and that his releases earn between 500 and 1,000 page views. He also noted that success tends to have a snowball effect: a little visibility leads to more visibility.

Furnace MFG finds it receives regular coverage in blogs writing about its industry and was even once profiled by the Washington Post. Naik notes that Furnace MFG returns the #2 ranking in Google for a key word phrase that’s important to the business’ marketing efforts.

“This case study on Furnace MFG is an excellent example of small business marketing on a shoe-string,” says Sophie Shiatis, vice president of E-commerce with PRWeb. “Small businesses are often challenged with competing priorities – and PRWeb offers a simple and cost-effective tool that helps increase their online visibility and produces measurable results.”

The complete case study can be read online at:

About PRWeb
PRWeb is recognized as a leading online news and press release distribution service worldwide. Since 1997, PRWeb has been changing the way businesses, marketing departments and public relations firms think about press releases. PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication and to build and offer a platform for search engine optimized press release distribution. PRWeb is an online news distribution service of Vocus, Inc., a leading provider of on-demand public relations management software. For more information, go to

About Vocus
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 4,000 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit or call (800) 345-5572.

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.


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