What are Small Business Owners Really Saying in this Election? It's Not About the Taxes, Stupid

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"Joe the Plumber" has become a central figure in the battle for the small business vote in the presidential election. While both candidates have focused on small business owners' concern over higher taxes, these concerns are hardly important at all to businesses owned by one person with no employees (78% of all small businesses). Solo business owners are saying that they surprisingly really don't care very much about tax cuts. The cost of insurance and access to health care is the number #1 cited worry by a margin of 3 to 1 over small business tax increases.

The concerns we are hearing from our self-employed audience is that they surprisingly really don't care very much about tax cuts.

"Joe the Plumber" has become a central figure in the battle for the small business vote in this presidential election. While both candidates have focused on small business owners' concern over higher taxes, these concerns are hardly important at all to businesses owned by a one person with no employees. These micro-businesses account for 78% of all U.S. businesses and earn an average of $49K a year. They drive over $950 billion dollars annually into our economy with their ability to create one job at a time.

"The concerns we are hearing from our self-employed audience is that they surprisingly really don't care very much about tax cuts." Says Sparkplugging.com founder, Wendy Piersall. Instead, Piersall says, insurance costs and access to health care are the number #1 cited worries for solo business owners, by a margin of 3 to 1 over small business tax increases. Other issues cited as equally or more important than taxes included social policy issues such as the war in Iraq and economic issues such as dipping consumer confidence.

About Sparkplugging
Sparkplugging.com, founded in 2006, is a content network that provides advice and free resources to self-employed entrepreneurs. The site reaches over 75,000 visitors a month and is one of the largest sites on the internet dedicated to helping solo business owners.

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Wendy Piersall
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