Tauck’s Small Group Departures Yielding Strong Growth and Satisfied Guests

Share Article

Tauck has been increasing its small group travel business by adding additional dates to itineraries where it had already featured the small group travel option, and by expanding the number of different Tauck trips on which small group departures are offered. For 2012, the company will operate over 230 small group departures spread among 46 different Tauck itineraries worldwide.

Small Group Travel By Tauck
Our small groups bookings are growing faster than any destination or region, or any other segment of our business. - Tauck CEO Dan Mahar

The phrase “less is more” has become a truism of sorts, and it’s certainly proving to be accurate for Tauck and the small group travel departures it offers on selected itineraries. Over the past several years, these special departures with an average of 20-24 guests (vs. 38-40 on regular departures of the same Tauck journeys) have been enjoying incredible growth while earning high marks from Tauck customers.

“Over the past three years we’ve dramatically boosted the number of small group departures we’ve offered, and our guests have responded,” said Tauck CEO Dan Mahar. “On average, in each of the past three years we’ve seen our small group bookings increase by more than 40% over the prior year. Our small groups bookings are growing faster than any destination or region, or any other segment of our business.”

Tauck has been increasing its small group business by adding additional dates to itineraries where it had already featured the small groups option, and by expanding the number of different Tauck trips on which small group departures are offered. For 2012, the company will operate over 230 small group departures spread among 46 different Tauck itineraries worldwide.

Not only are small groups departures enjoying particularly rapid growth, their bookings are also trending slightly ahead of Tauck’s regular itineraries. What’s more, the small group trips are helping bring new customers into the Tauck fold, as they average a higher percentage of first-time Tauck guests than the company’s standard departures.

HIGH GUEST SATISFACTION LEVELS
None of this would matter to Tauck if the guests who traveled on its small group departures weren’t pleased with their experience. The company has built its business through satisfied customers and strong repeat business, so it measures and analyzes guest satisfaction metrics very carefully. In the three key metrics Tauck tracks (value, likelihood to travel with Tauck again, and overall experience), guests are consistently scoring the small group departures at or above the high marks already earned by regular departures of the same itineraries.

TAUCK’S CULTURIOUS BRAND ALSO SERVING THE SMALL GROUP MARKET
Along with the special departures featured on selected Tauck itineraries, the company is also serving the small group market with its collection of Culturious journeys. Launched in 2009, the Culturious trips feature smaller group sizes on every departure (averaging 16-20 travelers). The Culturious itineraries also provide an immersive, in-depth experience within a focused geographic area (such as Tuscany or Provence), and feature, active, hands-on components ranging from cycling and hiking to cooking classes.

Those interested in more information should contact their local travel professional, call Tauck at 1 800 468 2825, or learn more by visiting Small Group Travel by Tauck.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Tom Armstrong
Tauck
203-899-6500
Email >
Visit website