Explosive Demand Drives Richmond Franchise to Expand

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David and Elizabeth Dowdy, owners of Miracle Method in Richmond, purchased additional territory to expand their family-owned franchise to serve all of Richmond. Miracle Method, the nation’s largest surface refinishing franchise, refinishes bathtubs, tile, vanities and kitchen countertops for homeowners, hotels, colleges and property managers as a money-saving alternative to removal and replacement.

The Dowdys opened their franchise in 2009 and have been growing every since

Five years after opening our Miracle Method location, we are still surprised to learn that people don’t know about surface refinishing. It’s a great niche that’s growing every year.

An industrious husband-wife team is expanding their successful Miracle Method location to serve the entire Richmond, VA, market. David and Elizabeth Dowdy recently completed the purchase of an additional territory to meet the rapidly increasing demand in the area. Miracle Method Surface Refinishing is the nation's leading provider of bathtub, tile and countertop refinishing services and products—as well as one of the top-rated franchises to own.

The Richmond Miracle Method placed in the top 10 percent of the company's franchisees for 2013, and yet the market for an affordable high-quality alternative to traditional remodeling continues to increase. The Dowdys bought the Richmond location in 2009, and it quickly became apparent that their original territory was not sufficient to meet the growing demand in that area. “Five years after opening our Miracle Method location, we are still surprised to learn that people don’t know about surface refinishing,” insists Elizabeth. “It’s a great niche that’s growing every year.”

Repeat business is an indisputable indicator of success. “We succeed when our customers recognize the value in our products and services,” says Elizabeth. In addition to their continually growing market of new customers, the Dowdys recently finished the third project for a customer who first discovered them in 2010. “This strong commitment to serving customers and their desire to dominate the market has fueled the Dowdys’ expansion throughout the Richmond area,” says to John Tubiolo, VP of Miracle Method Franchise Sales.

Miracle Method’s robust business plan gives franchisees access to comprehensive corporate support, ongoing technical and administrative training opportunities, and an extensive repository of resources. “David and I came to Miracle Method from very different corporate backgrounds,” says Elizabeth, “and we were able to delineate our roles and responsibilities to capitalize on our individual strengths.” David manages the technicians, inventory, operations, and vendors; while Elizabeth’s expertise is in customer service, sales, and marketing.

The Miracle Method process appeals to both residential and commercial customers, saving up to 75% over the cost of replacing kitchen and bathroom fixtures. Customers include homeowners, hotels, hospitals, colleges, property managers, and more as the demand for quality refinishing products and services continues to increase. The Miracle Method process usually takes two days or less, compared to a week or more for a messy tear-out and replacement.

The Richmond location is one of more than 140 Miracle Method offices nationwide and in Canada that has the support of the company’s over 35-year reputation of quality and service. For information about owning a Miracle Method franchise, contact John Tubiolo, VP of Franchise Sales, at 877-434-5096 or visit http://www.miraclemethod.com/franchise.

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John Tubiolo, VP of Franchise Sales

Chuck Pistor, President
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