How Branding is Like Dating: Tip Sheet Reveals Ways Entrepreneurs Can Spark Profits in Their Small Business

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Dr. Betsy Kruger, a published author, coaches entrepreneurs to be authentic. Her tip sheet reveals strategies that win over their key customers and spark the profits of a small business.

Dr. Betsy Kruger

Dr. Betsy Kruger

Would Your Date Your Brand?

Dr. Betsy Kruger, marketing expert, compares branding to dating. Her blog shares successful strategies with managers and marketers of a small business.

Barbara Findlay Schenick asks ”Would You Date Your Brand?” Why do customers choose a brand over its competitors? A business assumes their choices are rational, when they are actually emotional. Dating sites and the marketplace offer too many choices to compare options.

Successful dating and successful branding follow similar rules. One rule is to be distinctive. Make a positive first impression. Another rule is to build a personal relationship. Avoid comparisons with competitors. As in dating, reveal the brand’s personality. Build common ground with both suitors and key customers. What are their hobbies? What are their issues? To what lifestyle do they aspire? Be authentic. Lying gets you nowhere with a date or with a brand. Branding and dating build a long-lasting relationship when communications match perceptions.

Dr. Kruger’s tip sheet lists Aesop’s Rules for building a long-lasting relationship and sparking profits. Aesop’s fables resonate over the ages and inspire 12 marketing strategies.

Rule #1: Focus on quality. Aesop describes how a lioness retorts that one lion cub is better than a litter of little foxes. This fable motivates a business to focus like a lioness on its key customers.

Rule #2: Compete on strength. In another fable, a fox steals a prize from combatants. Similarly, a foxy business captures customers from its competitors.

Rule #3: Delegate weaknesses. Aesop describes how a mouse returns a favor with a lion. Likewise, suppliers compensate for the weaknesses of a business.

Rule #4: Describe top customers. Aesop warns that a greedy man kills the goose that lays golden eggs. This fable reminds a business that its top customers produce ongoing profits.

Rule #5: Offer treasures. Another fable explains how a dog compensates for his friend’s weakness. Likewise, products and services should compensate for the weaknesses of key customers.

Rule #6: Price as valued. A riddle conveys that one person’s junk is another person’s treasure. This fable reminds a business to price products and services by their value to key customers.

Rule #7: Deliver delight. In another Aesop fable, the consistency of the tortoise wins the prize. Aesop reminds a business to win customer loyalty by consistently delivering delight.

Rule #8: Trumpet empathy. Aesop complains that boasting sickens him. This fable encourages a business to promote its empathy with key customers.

Rule #9: Duplicate top customers. In another fable, a crab asks his mother to mentor him. Similarly, a wise business seeks to duplicate its key customers.

Rule #10: Neglect complainers. Aseop tells how a soldier lost rank by neglecting his horse. This fable inspires a business to reward its key customers and to neglect its complainers.

Rule #11: Concentrate resources. According to Aesop, a wild boar sharpens his tusks so he is ready for action. This fable inspires a business to allocate its budget so it maximizes its profits.

Rule #12: Prepare for change. The fable about an ant preparing for winter motivates a business to prepare for change.

More information about these tips are posted on Dr. Kruger’s website. Her blog includes excerpts from Dr. Kruger’s upcoming book, “Aesop’s Rules: Timeless Marketing Wisdom for Entrepreneurs.” “Aesop's Rules" coaches business leaders to create action plans to spark their profits.

In summary, Dr. Betsy Kruger’s tip sheet coaches entrepreneurs how to spark the profits of their business. Business leaders eagerly anticipate “Aesop’s Rules: Timeless Marketing Wisdom for Entrepreneurs.”

Strategic Power has an A+ rating with the Better Business Bureau. Dr. Kruger’s coaching, writing, and speaking are sparking profits around the world. She will gladly customize guest blogs, speeches, and articles. Dr. Kruger has been a guest on 16 syndicated radio shows. Please contact Dr. Kruger directly for media interviews, speeches, and articles.

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