Marketing Works' Bolsters its Marketing Public Relations Programs by Naming Megan McConville Public Relations Coordinator
In a move to meet clients' growing demand for its marketing public relations (MPR) strategies, Marketing Works (MKTworks, Inc.) announces the addition of Megan McConville as its new Public Relations Coordinator.
Cold Spring, NY (Vocus/PRWEB ) November 25, 2008 -- In a move to meet clients' growing demand for its marketing public relations (MPR) strategies, Marketing Works (MKTworks, Inc.) announces the addition of Megan McConville as its new Public Relations Coordinator.
Ms. McConville joined the firm in August 2008. In her new position as Public Relations Coordinator, she will be responsible for generating and obtaining media coverage for clients, as well as creating press materials such as public service announcements, press releases, and media advisories. She will also be in charge of tracking and archiving clients' press coverage.
In addition to these duties, she will package and present story ideas to the media and will assist the senior staff in coordinating and planning special events and implementing MPR strategies. "Ms. McConville's background and experience is a fit with our firm's MPR programs that are designed to win share of mind through an effective voice in an extremely message-satiated society," explains Marketing Works president Marshall Mermell.
"I am excited to have this opportunity to take my skills to the next level," Ms. McConville emphasized. "In an over-communicated society, consumers and business people alike develop communication-avoidance routines. Now, more than ever, our clients appreciate our firm's ability to deliver measurable MPR programs."
Prior to joining the Marketing Works (www.MarketingWorksNow.com) team, Ms. McConville worked for Baltimore-based public relations firm, Profiles, Inc. Ms. McConville was born and raised in Cold Spring, NY. She graduated from Loyola College in Maryland with a Bachelor's Degree in Communications.
About Marketing Works
MKTworks, Inc., well known as Marketing Works, is a full-service strategic marketing and advertising agency. Specializing in Risk-Managed Marketing™, innovation and technology marketing, and marketing metrics. The firm helps clients mitigate the risk to their marketing budgets while helping them grow, optimize, and increase their marketing return on investment.
Marketing Works combines strong experience in innovative technologies and high quality luxury consumer goods. The company melds the two sectors of marketing, applying the best of one to the other--strengthening both. For example, Marketing Works has a strong background in medical equipment and computer-based technology in the business-to-business arena--as well as marketing upscale swimming pools and custom jewelry to high-income consumers.
The company is a leader in sustainable technology, working in concert with American Heritage Rivers Alliance in its mission to develop the Hudson River Valley into the Sustainable Technology Valley.
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