Small World Labs Helps Bootstrap Network Connect Entrepreneurs Worldwide

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Flexible software platform enables customized online community for small business owners.

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With Small World Labs, we can decide in the future to create an open network that also serves as a potential marketing channel for obtaining new members or a continue with a closed network that is more exclusive

In an effort to connect its entrepreneur members across the world more effectively, Bootstrap Network is working with Small World Labs, a provider of flexible online community software. Small World Labs' professional networking platform enables the Bootstrap Network to offer its members a customized, private online community for sharing business ideas and advice.

Bootstrap Network is an international organization of self-funded entrepreneurs. Members meet to discuss business related topics and learn from one another’s experiences. The organization started in Austin, Texas, in 2003 with local bootstrappers getting together for regular meetings, and has now expanded to ten other cities in the U.S. and India. While each local group still values face-to-face gatherings, an online network to share experiences between cities became a necessity. However, with more than 2,000 worldwide members, general Web postings and mass emails through multiple yahoo groups were not efficient ways to connect people with specific needs to those who could help.

Bootstrap Network turned to Small World Labs, which provided a software platform to enable the organization to brand and customize its own “social network” to meet the needs of its members. The initial scope of the project was limited to the student group within Bootstrap. Based on the success of that trial, Bootstrap Network asked Small World Labs to extend its platform to the entire worldwide membership base.

“With the amazing growth of Bootstrap Network, we knew we could provide our members a tremendous resource by connecting them with others throughout the world,” said Bijoy Goswami, founder of Bootstrap Network. “However, the shotgun approach was not efficient. Small World Labs’ online community software allows us to employ a rifle approach that gives our members quick access to the right people who can help them best. This is an invaluable tool, and Small World Labs has continued to work hand-in-hand with us to ensure the network reflects our ongoing needs.”

With Small World Labs’ software, Bootstrap Network is able to greatly expand its scope by creating an online community that reinforces the physical meetings by offering members direct access to fellow entrepreneurs around the world who can assist them with any number of issues. Small World’s secure platform also gave Bootstrap Network the piece of mind that its members can manage their own privacy and communication settings to personalize what information and access levels they give other members. “With Small World Labs, we can decide in the future to create an open network that also serves as a potential marketing channel for obtaining new members or a continue with a closed network that is more exclusive,” said Goswami.

“With its membership profile and need for relevant, targeted information sharing, Bootstrap Network is the perfect example of an organization that can greatly benefit from a customized online community,” said Michael Wilson, founder and CEO of Small World Labs. “Working together, we’ve created a closed social network that fits the specific current needs of its members, but with the flexibility to change as the organization continues to evolve.”

For its online community, Bootstrap Network is using the Small World Labs - Online Professional Networking product. This hosted software is built for clients that want to offer an online community to their constituents primarily for professional reasons, such as cultivating networking and business contacts, offering professional references for other members to facilitate reputation building, searching for potential partners and suppliers, or discussing business and market topics. An online professional network can add additional interactive functionality to the existing Web site of a business association, non-profit organization, networking club, company, university, or school. If an organization doesn’t have an existing Web site, Small World Labs’ online professional networks can also stand alone.

About Small World Labs

Small World Labs provides social networking software and professional networking software for those looking to create online communities that are pertinent and targeted to their specific needs. Using best practices and a flexible, secure architecture, Small World Labs has developed a Web-based software platform that enables companies, groups, non-profits, entrepreneurs, and faith-based organizations to provide their own branded online social or professional networks, tailored to the specific characteristics and preferences of their constituents. Small World Labs offers out-of-the box tailored or fully customized solutions to meet the needs of its diverse customer base. The company is headquartered in Austin, Texas, and currently counts more than 15 organizations and companies across the U.S. as customers. For more information, call (512) 474-6400 or visit

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