Small World Labs Announces Hosted Online Social Networking and Online Professional Networking Platform

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Companies, groups and entrepreneurs use flexible software platform to provide secure online communities.

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This makes platforms like the one supplied by Small World Labs so powerful. They provide a leg up and bridge the gap between what a variety of organizations and companies want to do and the skills needed to do them right.

Small World Labs today announced the availability of a hosted software platform that enables organizations and individuals to create their own branded online communities. Small World Labs has already deployed its software for more than 15 diverse customers across the U.S., including the Bootstrap Network and Investment Riches (see separate press releases today).

The success of sites like MySpace.com, LinkedIn.com, and Facebook.com has demonstrated the enormous demand by end users for online social networks and professional networks. However, many people are finding these existing communities to be too generalized and unfocused for their needs. A growing number of potential users have expressed a preference for networks where they can meet and establish relationships with more like-minded individuals who share common interests or backgrounds. Companies and organizations are also recognizing the importance of creating their own online communities that are tailored to the specific needs of their members, alumni, or employees.

“While social and professional networks grow in popularity, the technology is in its infancy which creates a shortage of people and companies that know how to set one of these networks up successfully,” said Rob Enderle, principal analyst for the Enderle Group. “This makes platforms like the one supplied by Small World Labs so powerful. They provide a leg up and bridge the gap between what a variety of organizations and companies want to do and the skills needed to do them right.”

As most internal IT groups are already stretched for resources and most entrepreneurs lack time and IT expertise, Small World Labs manages online social or professional network implementation from start to finish - design, build, host, and support. This frees up its customers to focus on their core activities. Small World Labs’ hosted solution, which can be implemented in less than three weeks and is considerably less costly than attempting an in-house solution, also lowers the total cost of ownership for projects and gives clients a significant time to market advantage.

Using best practices and a flexible, secure architecture, Small World Labs has developed a Web-based software platform that enables companies, groups, non-profits, entrepreneurs, and faith-based organizations to provide their own online social or professional network tailored to the specific characteristics, needs, and preferences of their constituents. Unlike with traditional online community providers, these networks can be branded with the client’s preferred look and feel and even integrated with an existing Web site to create a consistent online experience for users. Small World Labs offers open and closed networks, depending on each customer’s privacy requirements, and if a customer requires more robust networking functionality, the software platform can be extended and customized to meet specific needs.

“Organizations and entrepreneurs who want to start their own online communities are realizing they don’t want to turn over control of their brands and their networks to the likes of Yahoo! Groups, MySpace or LinkedIn,” said Michael Wilson, founder and CEO of Small World Labs. “We give our customers this control by helping them create unique, branded online social and professional networks that are relevant to the daily lives of their members and customers, with the flexibility to change with evolving needs and preferences.”

For companies, targeted online communities created by Small World Labs software can be a key competitive tool. Integrating an online social network into a Web offering demonstrates that a company is actively seeking new ways to improve itself and its services. Also, the wealth of user-supplied information in an effectively designed online social network provides companies critical details about their user base that can improve market segmentation and strategic planning.

For organizations, non-profits and associations, targeted online social networks can be a tremendously effective tool in expanding membership and fundraising drives. For entrepreneurs establishing new online communities, Small World Labs can get their networks up-and-running quickly without the hassle and expense of doing it themselves. With Small World Labs, these scalable social and professional networks are designed with a specific audience in mind to maximize member registrations and ensure quality, targeted communication between members.

To better serve its diverse customer base, Small World Labs offers the following software products:

Small World Labs - Online Social Networking

This hosted software product is tailored to clients that want to offer an online community to users primarily for social reasons, such as to meet new friends, discuss topics in a relaxed manner, share favorite multimedia files, or just keep in touch via private system email or profile comments. Online social networks can add additional interactive functionality to the existing Web site of a membership organization, association, club, team, university, church, or school. If a Web site doesn’t exist, Small World Labs’ online social networks can also stand alone.

Small World Labs - Online Professional Networking

This hosted software product is built for clients that want to offer an online community to their constituents primarily for professional reasons, such as cultivating networking and business contacts, offering professional references for other members to facilitate reputation building, searching for potential partners and suppliers, or discussing business and market topics. An online professional network can add additional interactive functionality to the existing Web site of a business association, non-profit organization, networking club, company, university, or school. If an organization doesn’t have an existing Web site, Small World Labs’ online professional networks can also stand alone.

About Small World Labs

Small World Labs provides social networking software and professional networking software for those looking to create online communities that are pertinent and targeted to their specific needs. Using best practices and a flexible, secure architecture, Small World Labs has developed a Web-based software platform that enables companies, groups, non-profits, entrepreneurs, and faith-based organizations to provide their own branded online social or professional networks, tailored to the specific characteristics and preferences of their constituents. Small World Labs offers out-of-the box tailored or fully customized solutions to meet the needs of its diverse customer base. The company is headquartered in Austin, Texas, and currently counts more than 15 organizations and companies across the U.S. as customers. For more information, call (512) 474-6400 or visit http://www.smallworldlabs.com.

Media Contact:

David Gibbs

512-826-0754

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