New Leadership for Smart Design's Interaction Group Signals Re-energized Commitment to Creating Intuitive and Satisfying User Experiences

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Global design consultancy Smart Design hires industry expert Matt Barthelemy as Vice President of Interaction Design. The studio confirms accelerated growth in interaction capabilities and leadership position in creating intuitive, powerful, and satisfying experiences for end users.

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I'm really excited about joining Smart Design, as I've been consistently impressed by the company's many successes over the years I've known them

Smart Design, a global design consultancy, is pleased to announce that Matt Barthelemy has joined the firm as Vice President of Interaction Design and is responsible for leading the company-wide interaction design group through an exciting period of growth and evolution.

"I'm really excited about joining Smart Design, as I've been consistently impressed by the company's many successes over the years I've known them", says Barthelemy. "Smart Design has a strong culture of creativity and innovation, with a real desire to create marketable, usable solutions for people--whether that's in the form of products, software interfaces, or brand communications."

Barthelemy continues, "Smart Design is an amazing collection of super-talented creative thinkers and designers, with skills in many disciplines. One of our key advantages is our ability to create integrated solutions, connecting software with hardware, services, and ultimately with people. We see tremendous, expanding opportunity in helping our clients understand user needs, identify new opportunities for intelligent and connected solutions, and develop elegant, intuitive interfaces that build our clients' brands and businesses."

With over 20 years of design consulting experience, Barthelemy comes to Smart having developed scores of new products, services, and companies in a wide range of industry segments. He applies strategic thinking, creative problem solving, and real-world business acumen to his engagements, and has a deep background in brand expression, product, and interface design. As part of Smart's leadership team, he shares responsibility for mentorship, business strategy, business development, and client account management.

Tom Dair, President and co-founder of Smart Design is enthusiastic about the new addition to the team. "As technology and connectivity advance in every aspect of our lives, we see the opportunity to harness its power by design, in humanistic and meaningful ways. Matt is the perfect fit to help us achieve this mission as we continue to rapidly grow our Interaction Design services. Under Matt's leadership we fortify Smart's commitment to develop and deliver enhanced and relevant interactive experiences."

Barthelemy's new leadership signals a commitment to the accelerated growth of Smart Design's interaction capabilities. With a skilled team in place, this practice has been on the rise and creating interaction design solutions in many sectors, including in the auto industry with the new Ford SmartGauge.

Smart Design's interaction team works to make products easier to learn and use, more powerful, effective, and satisfying. This foundational philosophy is supported by the company's overall commitment to simple, intuitive design that connects emotionally with people. It is exemplified by their focus on seamless hardware/software integration, especially as more and more products have interfaces and can take advantage of connectivity and networking to provide people with greater access and capabilities.

With near-term plans for growth in their European office, Smart Design's interaction team is advancing with a talented new leader at the helm.

Background on Matt Barthelemy:

Matt Barthelemy has led business, product, and marketing strategies for start-ups and Global 2000 firms alike, with clients ranging from Sony, TiVo, Hitachi, Time Warner Cable, Plantronics, Nokia, Motorola, Fujitsu, Xerox PARC, Honda, Lufthansa, and the design of Apple's groundbreaking original PowerBooks, the 100 and 140/170.

Prior to joining Smart Design, Barthelemy was Vice President, Strategy at Method where he successfully built their business and reputation in device and software design. Previous to Method, Barthelemy was a Vice President at MetaDesign, a Vice President at Sapient Corporation, and a Design Manager at frog design; he began his career working with Xerox PARC.

Barthelemy holds a BS in industrial design from CSU Long Beach. He holds several international and U.S. patents and has won numerous national and international design awards. He is regularly invited to speak at international and regional conferences, has published articles and has been interviewed and quoted by a range of global and national publications.

About Smart Design:

Smart Design has been turning insight and innovation into successful consumer experiences for 30 years. Our strategic approach integrates product and brand to ensure winning solutions. Smart Design's consistent results are delivered by our multi-disciplinary, international staff working in teams across offices in New York, San Francisco, and Barcelona.


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Mercedes Coats
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