A New Word For Charity; Smart Giving

Smart Giving is developing a global fundraising platform to make giving part of everyday. Round up everyday transactions and give change to charity of their choice, because giving is happiness.

Melbourne, Victoria, Australia (PRWEB) December 14, 2012

Every day, we are rushing to get a better job, bigger profits to buy more and more for ourselves, believing it will bring happiness. Michael Norton (a well known social scientist) shares a fascinating research on how money can; indeed buy happiness -- when you don't spend it on our self. His experiment revealed a surprising data on the many ways pro-social spending can benefit us, our work, and (of course) other people. We are part of nature and nature has a simple rule, more we give the more get.

The Melbourne-based organization, Smart Giving is raising funds to develop an App; users will be able to give anything they like, e.g. money, time even a smile. It will allow you to link your card or PayPal, select your charity and set a monthly limit. Every time you will make a payment, Smart Giving will round up the transaction and donate change to the charity to your choice.

Smart Giving is gamifying the concept of giving and making people enjoy the Joys of giving. Users will earn Joys (points) for whatever they give, which they can spend on freebies and discounts offered by our business members. It’s simple, more you give the more you get.

Smart Giving is raising funds to develop a cross platform web and mobile app through crowd funding campaign on Indiegogo.

A Tweet Turns To A Global Partnership:

Charles Swanson, Council Members at World Vision in United States and Founder of @givealways, is excited about partnership with Smart Giving. He stumbled across Smart Giving tweet and approached the company to help them expand the Smart Giving funding in United States.

"Attending the Social Innovation Summit at the United Nations gave me an impetus to create a social innovation platform. I believe Smart Giving has the potential to be a platform that will collaborate with companies, organizations, and people worldwide while impacting consumerism, business, government and charity for social good. Smart Giving is the new word for charity," said Charles Swanson, Council Member at World Vision and Founder of @givealways.

“I was amazed; a simple tweet can actually turn into a partnership. Smart Giving is aiming to develop a global platform for individuals businesses and charities to interact and support each other. Our endeavor is to raise $150,000 by 31st January 2013 and make giving part of everyday.” said Omer Khan, Managing Director, Smart Giving.

There's a wide variation in the effectiveness of different charities fundraising efforts. An estimate of the average fundraising cost ratio is 30%. Smart Giving provides a free service to charities and a dashboard, which will help charities to understand demographics of their supporters. Not just that, charities will also be able to attract local volunteers. Smart Giving will reward them with Joys (points) which they can use to get freebies and discounts from our business members.

Visit our campaign and give Smart Giving a chance to become a reality…Because Giving is Happiness.


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