Smarthome Hires TigerDirect Executive to Lead Home Automation Category
Bruce Matthews Joins Smarthome as Vice President of Marketing to
Raise Awareness for Home Automation
IRVINE, Calif. (Business Wire EON/PRWEB ) February 14, 2007 --
Smarthome, www.smarthome.com (http://www.smarthome.com),
a SmartLabs, Inc., www.smartlabsinc.com
(http://www.smartlabsinc.com),
company and the world’s leading provider of
home automation products, has hired Bruce Matthews as vice president of
marketing. Matthews joins SmartLabs from TigerDirect, www.tigerdirect.com
(http://www.tigerdirect.com),
where he was vice president of business development.
“Smarthome has the opportunity to do for
home automation, www.smarthome.com/index.html
(http://www.smarthome.com/index.html),
what TigerDirect, www.tigerdirect.com
(http://www.tigerdirect.com),
did for personal computers,” said Matthews. “Home
automation is a nascent category that is about to explode, much as
personal computers did in the early 1990s when consumers and businesses
started buying and upgrading their computers via a direct channel. I see
a similar opportunity for consumers and businesses who want to buy
home automation products direct.”
“The challenge for all players in
home automation is raising awareness for the category,”
said Rajeev Kapur, president of SmartLabs. “We
hired Bruce because he has proven he can build relationships with top
vendors like Best Buy, Home Depot and others to move the market.”
In his new role, Matthews will help create marketing and sales messaging
for Smarthome’s multiple channels, develop
company branding for all marketing communications, build strong
relationships with top vendors to help them drive sales, negotiate legal
agreements relating to Web business initiatives, and oversee
improvements to the company’s Web site.
“The customer is the key to raising awareness
and dominating the home automation category,”
said Matthews. “As industry leaders, we must
listen to our customers and work to meet their needs. Customers are our
most important asset, www.internetretailer.com/article.asp
(http://www.internetretailer.com/article.asp?id=20962).”
Matthews’ experience includes a variety of
sales and marketing positions. He joined TigerDirect in 1990 as a sales
representative and was quickly promoted to corporate sales manager. He
then served as product manager and catalog manager before turning to
business development. Prior to joining TigerDirect, he was an account
executive at QSA Technology.
About SmartLabs, Inc., www.smartlabsinc.com
(http://www.smartlabsinc.com)
Founded in 1992, SmartLabs, Inc., is an integrated technology company in
the home automation and control industry and the only one of its kind to
offer technology, product development and a distribution channel for
selling to dealers and installers and direct to consumers. SmartLabs is
organized into three divisions: SmartLabs Technology, the pioneering
architects of INSTEON wireless home control technology; SmartLabs
Design, which designs and develops private-label home control products;
and Smarthome Direct, which sells its own as well as third-party
products to consumers at Smarthome.com, “the
Amazon.com of home automation” (Newsweek,
2004), and via the Smarthome catalog. More information about SmartLabs
is available at www.smartlabsinc.com.
SmartLabs is headquartered in Irvine, Calif.
Optimized by Newsforce
See the original story at: http://eon.businesswire.com/releases/smartlabs/smarthome/prweb504819.htm
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