Simi Valley, CA (PRWEB) April 03, 2012
Specialty Merchandise Corporation, an industry leader in home-based businesses, announced today that it has changed its name to Smart Living Company.
Tired of working for too little money or for someone else? Smart Living Company’s name change is part of a larger effort to empower more Americans to make extra income and achieve self-employment against the backdrop of the struggling domestic job market.
Founded in 1954 by Abe Levine, Smart Living Company has helped launch more than 2.5 million home-based businesses across the U.S. and Canada. The company is one of the few home-based businesses to offer its members a wide variety of merchandise, drop-ship fulfillment, and live one-on-one business coaching.
The company competes with Amway, Avon, Herbalife and other home-based businesses. However, Smart Living Company does not depend on multi-level marketing (MLM) or a single type of product. For example, competitors require their members to recruit a ‘down line’ network of resellers in the hopes of earning a small commission from others. By contrast, Smart Living Company encourages its members to choose products they like, price them at higher margins, and sell them face-to-face at home parties or farmer’s markets as well as online through websites like eBay and Amazon.
Kevin Biggs, CEO, explains how Smart Living Company is different, “Unless you love vitamins or cosmetics then you probably won’t be successful with one of our competitors. Real success starts with a passion for what you do. We offer our members the ability to choose products they’re passionate about.”
Smart Living Company offers over 2,000 products from categories including home and garden décor, kitchen, and lighting. They also operate a 400,000 square foot warehouse in Fontana, CA where they drop-ship customer orders for their members.
About Smart Living Company
Smart Living Company, an industry leader in home-based businesses, helps members start their own direct-sales business by offering merchandise, live support, training, and shipping logistics. The company offers them a wide variety of appealing home and garden décor, kitchen and lighting products. With over 200 employees, Smart Living Company has helped launch more than 2.5 million home-based businesses since 1955.