SmartTurn™ Warehouse Management System Delivers Supply Chain Success to West International Medical Supplies

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Leading International Medical Supplies Company Sees an Immediate Competitive Advantage with SmartTurn's Software-as-a-Service (SaaS) WMS

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SmartTurn has helped us overcome the issues tied to compliance, while delivering value for the money with its SaaS WMS. We can deliver the same day to our customers, while our nearest competitors are 5,000 miles away.

SmartTurn Inc., the leading On-Demand Inventory and Warehouse Management System (WMS) provider, today announced that West International Medical Supplies has experienced significant inventory visibility, faster delivery time and accuracy with the SmartTurn™ Inventory and Warehouse Management System. Focusing on the cruise line industry, West International uses SmartTurn to store, track and ship pharmaceutical products. SmartTurn not only enables West International to provide quick visibility to their customers at a significant cost savings, but also meets the strict compliance regulations in the state of Florida.

Based in Fort Lauderdale, Florida, West International Medical Supplies, LLC, is a venture launched by London-based Medical Supplier L.E. West Ltd., who has been providing medical supply solutions to the maritime industry for more than 50 years.

"With the major cruise lines located in Florida, locale and compliance are significant issues for us and our competitors. SmartTurn's WMS not only addressed the needs of our customers, but has become our competitive advantage,” said Mark Galluzzo, Vice President of West International Medical Supplies, LLC. "SmartTurn has helped us overcome the issues tied to compliance, while delivering value for the money with its SaaS WMS. We can deliver the same day to our customers, while our nearest competitors are 5,000 miles away.”

Using SmartTurn's online inventory control , West International operates its mission-critical inventory management operations to manage thousands of products in its network. Accurately capturing and storing a variety of data including expiration dates, and batch and serial numbers, West International has real-time inventory and warehouse visibility across the supply chain. The fast implementation in SmartTurn is in stark contrast to traditional enterprise software which would have proven difficult and costly to implement and manage.

"SmartTurn was operational in about a month, and from there, we have had minimal issues,” continued Galluzzo. "That makes SmartTurn an easy decision because the start-up costs are so attractive.”

"Companies are constantly looking for that competitive advantage that differentiates them from the competition, and leveraging technology is the most strategic approach,” said Jim Burleigh, CEO of SmartTurn. "From streamlining internal productivity to improving customer satisfaction, SmartTurn's on-demand WMS delivers inventory management capabilities while generating revenue.”

SmartTurn has gained wide adoption because of its Web-based model, better known as Software-as-a-Service (SaaS). SmartTurn's award-winning WMS system offers customers up to 99 percent inventory accuracy starting at $500 per month per facility with unlimited users and transactions. This costs significantly less to deploy and operate than the average maintenance fees alone of traditional installed software. SmartTurn provides capabilities never offered before in the industry, particularly built-in ubiquitous inventory visibility across customers' selling channel for "sell-side” logistics, as well as with suppliers on the "buy-side” with its unique unlimited user access model. Replacing systems that cost thousands of dollars, and months to implement, SmartTurn can rapidly expose dark spots in supply chains.

About SmartTurn
SmartTurn™ Inventory and Warehouse Management System and the SmartTurn Inventory Grid™ are the first true on-demand warehouse management systems to provide enterprise class functionality at a fraction of the cost of traditional license and install software. Designed for quick implementation, ease-of-use, real-time inventory accuracy and warehouses performance, the SmartTurn system provides visibility on every item across single or multiple warehouses. Founded on the premise that software should be smart, simple and safe, SmartTurn's customers span the value chain of most industries to include manufacturers, wholesalers as well as 3PLs. SmartTurn is privately held and backed by leading investors, NEA and Emergence Capital Partners. Please visit our web site at

Media Contact:
Albert Fong
(415) 685-4162

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