Sacramento, CA (Vocus) March 9, 2010 -
casual "better burger" restaurant, is opening its first Northern California location in Citrus Heights on Wednesday, March 31. To celebrate its Capital region debut, Smashburger is hosting a Rock Your City Band Competition. To participate in the contest, Sacramento-area bands are invited to submit performance videos and the public is encouraged to vote for their favorite band online. The winning band will play a one-hour set at the new Citrus Heights Smashburger location at 5500 Sunrise Boulevard. Smashburger is accepting submissions March 8-19.
Rock Your City Band Competition Details:
Entry opening: Monday, March 8
Entry deadline: Friday, March 19
Voting window: March 20-27
Performance date: Saturday, April 3 from Noon-1:00 p.m. (subject to change)
Performance location: New Citrus Heights Smashburger at 5500 Sunrise Boulevard
1. Upload a brief band video performance (PG rated) to YouTube by Friday, March 19
2. Send the link to the YouTube video, band contact information and any questions to: bands(at)smashburger(dot)com
3. Log onto http://www.smashburger.com/bands for more information
Appropriate videos will be posted to the Smashburger website, and Sacramento-area residents are encouraged to vote for their favorite band online from March 20-27 at http://www.smashburger.com/bands to determine the winner of Sacramento’s Rock Your City Band Competition. Fans can also visit the site to monitor how their favorite band is fairing in the polls throughout the voting week. The winning band will be announced on March 29 and then perform at the Citrus Heights Smashburger location. The winning band will also be “paid” in Smashburgers.
Bands are responsible for transporting their own instruments and sound equipment to and from the event.
Denver-based Smashburger is a fast-casual restaurant designed to be every city's favorite burger place. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both corporate and joint venture partner stores. The company has sold franchise agreements that will total more than 275 locations over the next five years. The corporate, joint venture, and franchise development deals are part of Smashburger's plan to open 500-plus restaurants across the country, 100-125 stores will be open nationwide by the end of 2010. Smashburger was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. To learn more, visit http://www.smashburger.com.
About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit http://www.consumercp.com.
Jana Sanders Perry • jana(at)merlotmarketing(dot)com
Brenda Granucci Forman • brenda(at)merlotmarketing(dot)com
Merlot Marketing, Inc. • 916.285.9835
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