Small and Medium Business, Big Opportunity: HP Imaging Hardware Ranked Most Popular in Lyra Survey

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Lyra Research, the digital imaging authority (http://www.lyra.com), recently released the results of a survey of small and medium-sized businesses that showed that HP is the most popular brand of imaging device among office users. Canon, Lexmark, Xerox, Epson, Brother, Panasonic, and Ricoh round out the list of top eight installed brands. The results of the survey are published in Lyra's new report, Imaging Trends and Opportunities in the Small and Medium-Sized Business Market. More information on this report can be found at http://www.lyra.com

Lyra Research, the digital imaging authority (http://www.lyra.com), recently released the results of a survey of small and medium-sized businesses that showed that HP is the most popular brand of imaging device among office users. Canon, Lexmark, Xerox, Epson, Brother, Panasonic, and Ricoh round out the list of top eight installed brands. The results of the survey are published in Lyra's new report, Imaging Trends and Opportunities in the Small and Medium-Sized Business Market. More information on this report can be found at http://www.lyra.com.

"While it isn't surprising that HP is the most popular brand for printers, it is somewhat surprising that it is the most popular brand for devices such as copiers and fax machines," commented Steve Reynolds, senior analyst for Lyra's Hard Copy Industry Advisory Service (http://www.lyra.com/lh3m.nsf/AdvisoryServices/IAS). "One explanation for this may be that the HP brand is so strong it enjoys a 'halo effect,' which causes respondents to identify other devices installed in their workplace as HP products even though they aren't actually from HP."

Imaging Trends and Opportunities in the Small and Medium-Sized Business Market is a primary research report that examines U.S.-based small and medium-sized businesses' use of output devices such as printers, copiers, scanners, fax machines, and MFPs. The report identifies the number and type of devices installed, color usage, service and maintenance of equipment, future purchase intentions, brand preferences, and monthly page volume. The report was published in September 2006 and is available for immediate download for $499 at http://lyra.ecnext.com/coms2/summary_0290-481_ITM.

About Lyra's Hard Copy Industry Advisory Service

The Hard Copy Industry Advisory Service (IAS) provides forecasts, research studies, ongoing consultation, product specifications, advertising, and reference information for detailed analysis of the printer and digital copier markets, from low-end ink jet and laser printers to high-end production printers and copiers. Staffed by the most experienced team of printer analysts and researchers in the industry, the IAS provides actionable data and advice to help clients make vital industry-specific decisions and manage their businesses effectively.

Lyra Research: The Digital Imaging Authority

Lyra Research collaborates with imaging industry decision-makers worldwide, enabling clients to strengthen their market position and achieve profitable growth. Lyra's expert analysts and editors help clients devise and implement creative solutions to business challenges, arming them with competitive intelligence, strategic and tactical advice, news and analysis, and market forecasts.

Since 1991, Lyra's custom research and consulting, advisory services, award-winning journals, and innovative events have set the standard for analysis of imaging hardware, consumables, and digital photography markets.

Visit http://www.lyra.com to learn more about how Lyra can be your strategic business partner.

CONTACT:

Andre Rebelo

Marketing Manager

Lyra Research, Inc.

617-454-2658

first initial last name @ lyra dot com

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