Turning Heads With The Smiffy’s Wig Collection

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2013 marks RH Smith's 119th year in the dress-up industry and its party fashion experts aim to re-establish their position as the pre-eminent supplier of party and professional wigs in the UK and around the world.

During the last 18 months RH Smith has invested substantially in developing the all new Smiffys and Fever Wig Collection. Through this collection, party enthusiasts can be who they want to be; whether that’s for serious fun or sensational glamour.

Smiffy’s new collection of ‘wonderfully wearable wigs’, available in over 400 styles, are designed for guys and girls who love to party and are manufactured to represent value for money. Industry leading packaging, new photography and brand-building marketing has been designed to give consumers confidence in their choice. To further emphasise the difference between R H Smith’s wigs and their competitors a unique Wig Wall concept has been developed, which is perfect for merchandising in-store.

Fever’s professional wigs have a dedicated marketing concept designed to make fashion enthusiasts choose ‘Fever’ over any other brand. The professional quality, high-temperature resistant wig collection consists of 16 styles in over 100 colour ways that can work on the high street or in the night club.

Industry leading point of sale kits, unique in-store merchandising concepts and a dedicated Fever Wig Collection website, featuring styling movie-clips, is designed to support retailers and delight their customers.

Dominique Peckett, R H Smith’s Marketing Director says, “We have developed every aspect of our supply chain to ensure that our customers receive the highest quality in a product that will outperform, outlast and crucially outshine any other party wig available on the market today, and above all at serious value for money.”

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Clare Rose
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John Scott Cothill
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