San Diego Cosmetic Dentists Discuss Recent AACD Statistics and How to Look One’s Best During the Holidays

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According to San Diego cosmetic dentist Dr. James Salazar and his partner Dr. Bradley Ross, undergoing a smile makeover for the holidays can help patients enhance their appearance and boost self-confidence. Based on the latest survey by the American Academy of Cosmetic Dentistry (AACD), 99.7% of Americans believe a smile is an important social asset and 50% of all people polled were unhappy with their smile. Drs. Salazar and Ross say that through several cosmetic procedures, patients can look and feel their best for the upcoming bustle of holiday gatherings and new year celebrations.

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San Diego Cosmetic Dentists Discuss Smile Makeovers for the Holidays

During the holidays, people always feel that they want to look their best around friends and family. A nice smile radiates health and confidence.

The American Academy of Cosmetic Dentistry (AACD) reports in a recent survey that 50% of Americans are unhappy with their smile and that 99.7% believe a smile to be an important social asset. While such a high percentage of the population recognizes the social pressure placed on dental aesthetics, Drs. James Salazar and Bradley Ross of Mission Trails Dentistry, a center for cosmetic dentistry in San Diego, say cosmetic awareness also increases during the holiday season as people prepare for social gatherings and holiday festivities. However, Dr. Salazar says there has also been a rise in popularity of smile makeovers in the past month, with more and more patients at his practice undergoing comprehensive procedures to improve their smile and boost self-esteem.

Often combining procedures such as dental implants or porcelain veneers, Dr. Salazar says a smile makeover offers patients the opportunity to customize their treatment to meet each of their individual needs. Through personalized attention and a custom plan for improving one’s dental aesthetics, Dr. Salazar says patients can revitalize their appearance and feel confident going into the holidays and the upcoming new year. Patients can also include several other procedure options during a smile makeover such as gum recontouring or Invisalign®. “The best results for veneers is with teeth whitening also. A bright white smile enhances the appearance of good health.”

Dr. Ross adds that patients looking to enhance their smile for the holidays can also choose more subtle options for feeling rejuvenated and confident, such as teeth whitening or routine cleanings. Regardless of whether patients are seeking a comprehensive, custom smile design or a single procedure, Dr. Ross says choosing an experienced and qualified dentist is essential for achieving the highest quality results. He adds that through the skilled and dedicated work of a passionate practice, patients can revitalize their mouth and feel healthy and confident in time for the holidays. “During the holidays, people always feel that they want to look their best around friends and family. A nice smile radiates health and confidence.”

About James D. Salazar, DDS

Dr. James Salazar received his undergraduate degree from San Diego State University and his dental degree from the University of California - San Francisco Dental School. He is a member of the American Dental Association, the California Dental Association, the San Diego County Dental Society, and an accredited member of the American Academy of Cosmetic Dentistry (AACD). Dr. Salazar earned accreditation from the AACD, an honor achieved by only twelve dentists in the San Diego area, due to his excellence in cosmetic dentistry and his work on several peer-judged cosmetic dentistry cases. He is an Invisalign® Premier Provider, having completed over 200 treatments of Invisalign in San Diego, as well as an active pursuer of continued education in dentistry through the Pankey Institute and the Annual Scientific Sessions with the AACD.

About Bradley A. Ross, DDS

Following graduation from the Oregon State University, Dr. Bradley Ross attended the University of Southern California School of Dentistry. He is a member of the California Dental Association, the American Dental Association, and the San Diego County Dental Society, in addition to being active in continued education in courses emphasizing cosmetic restorative crowns, bridges, implants, and family dentistry.

Located at 6902 Navajo Rd in San Diego, CA, Mission Trails Dentistry can be reached at (619) 567-3894. It can also be contacted online via the website or


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