Smith & Jones to Develop Awareness Campaign for DataGen

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Healthcare Analytics Affiliate of HANYS Hires Smith & Jones for Campaign Work

Smith & Jones, a marketing agency specializing in hospitals and physician practices, was hired by DataGen Healthcare Analytics to develop creative materials to increase brand awareness with hospitals and health networks nationwide.

DataGen Healthcare Analytics takes the patient and public health data from hospitals and healthcare organizations, and then organizes and displays it in a way that is useful in a comprehensible software dashboard. This helps healthcare organizations to calculate risk assessments, forecast revenue and see their effects on population health.

The data can also help to guide business and marketing strategy. DataGen provides an in-depth view of healthcare organizations’ markets by showing where patients are coming from, what services they need most and competitor comparisons. Knowing market demand and volume and projecting future needs shows organizations where to focus efforts and how they can best serve their patient base.

“Given the recent changes in healthcare reform, in-depth healthcare analytics and customer relationship management software is the future of healthcare,” said Mark Shipley, Strategy Director and Co-founder of Smith & Jones. “DataGen is a leader in providing better healthcare data that helps organizations operate more effectively and boost profitability.”

Smith & Jones will provide creative materials to help DataGen raise awareness of its healthcare analytics services to hospitals and healthcare organizations throughout the United States. The agency will also help the organization to promote their webinars as a way to demonstrate thought leadership.

About DataGen
DataGen, an affiliate of the Healthcare Association of New York State (HANYS), provides the analytics to help healthcare organizations transition from volume to value based purchasing, improve population health and increase their revenue under existing and new payment programs. Learn more at

About Smith & Jones
Smith & Jones is a healthcare marketing agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Learn more at

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Caitlin Mooney

Mark Shipley

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