Smith Land & Improvement Corporation Celebrates 50 Years of Making Place in Pennsylvania's Capital Region—Introduces Facebook Campaign to Reach Consumers

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Smith Land & Improvement Corporation, headquartered in Camp Hill, Pennsylvania, marks 50 years of land ownership and property development with a deeper community commitment and new media marketing in the Harrisburg Capital Region.

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We are in the business of ‘place making.' Our properties carry more than economic value, they showcase the strength of our region’s products, services, and talented workforce.

Smith Land & Improvement Corporation, headquartered in Camp Hill, Pennsylvania, marks 50 years of land ownership and property development with a deeper community commitment and new media marketing in the Harrisburg Capital Region.

“We don’t outsource our eyes,” says CEO Richard E. Jordan II, the second generation leader. “And that’s a business advantage when we introduce an office/retail development like our 1 million square foot Swatara Plaza at The Concourse.”

With a track record of responsible and responsive real estate development, Smith Land & Improvement Corporation has continued to move projects through the development pipeline in the worst real estate environment in decades, and in the epicenter of Harrisburg’s municipal morass.

“We remain focused on our core principles of conservative growth in geographies we know and neighborhoods that we work and live in,” says Jordan.

Marking the milestone, Smith Land & Improvement Corporation has created a Facebook campaign for its oldest shopping center established in 1954, the West Shore Plaza. Introducing a shopping duo—Lily & Tillie—the West Shore Plaza’s Facebook page is chockful of shopping tips and deals from the tenants. Each week the aunt and niece pair will share the West Shore Plaza’s hottest deals and offers in their Lily and Tillie’s Picks at the Plaza Facebook updates.

Leveraging new media for a marketing advantage to tenants and to attract more customers, the company discovered there are 42,180 Facebook users ages 13-18 and 98,760 Facebook users ages 35 and older living within a 10-mile radius of the West Shore Plaza. “Marketing and retail have changed, and there are new channels of communication to harness. To offer our current regional and national tenants an opportunity to engage individual customers is a win-win,” says Jordan.

For several properties, Jordan has chronicled monthly progress in YouTube videos to keep the community, the tenants and potential tenants, and the townships/boroughs apprised of Smith Land & Improvement’s progress.

With a portfolio of nearly 50 properties, the Smith Land team has chosen to concentrate more than 80 percent of its real estate investments in its own “front yard” of the Harrisburg Capital Region. Jordan will be presenting the company’s Making Place story at the Harrisburg region’s Real Estate Symposium, sponsored by the Central Penn Business Journal, on December 12.

“We are in the business of ‘place making,’” says Jordan. “Our properties carry more than economic value, they showcase the strength of our region’s products, services, and talented workforce.”
For more information about Smith Land & Improvement Corporation, contact Richard E. Jordan II, CEO/COB at 717.731.0212 or visit http://www.smithlandusa.com/welcome. Jordan would also be pleased to connect on Twitter and Facebook.

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Anne Deeter Gallaher
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