Search Marketing Now Webcast on Blended Search presented by Chris Sherman: January 21

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On Tuesday, January 21, Chris Sherman will deliver a webcast at Search Marketing Now, discussing Blended Search and how it has impacted search engine marketing

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Blended Search is here to stay

Blended Search - also known as Universal Search, or Search 3.0 - is the practice of search engines returning results that include images, videos, press releases and other content that was previously allocated to "vertical search" results. Today, searchers will find pictures, videos and news releases among their results.

For search engine marketers, this development can be an opportunity - or a threat.

Just how has blended search affected search engine marketing?

To find out more about latest trend in internet marketing, Search Marketing Now presents "Blended Search 2009: Strategies for Large SEO Campaigns," with search industry expert Chris Sherman. The webcast airs at 1 PM Eastern Standard Time, Wednesday, January and is free for all registrants.

With search engines now returning images, news and other non-web content, marketers must adapt. But how do you optimize images? Are press releases now crawled as news? Why is search engine optimization (SEO) more important than ever? How have search engine results pages (SERPs) changed? How do you optimize video for search? (Tip: include URLs in the video itself.)

Chris Sherman addresses these questions - and much more - as he discusses the ways that Blended Search has taken search marketing to the next level.

As the evolution of the search engines moves from just web content to including images and news, "the metaphor of the internet being a large filing cabinet with pages" has broken down, said Sherman. And it's not a passing fad. "Blended Search is here to stay," he said.

Registration and information is available at the Search Marketing Now website. This webcast is sponsored by iProspect.

Chris Sherman is the Executive Editor of Search Engine Land and the Co-Chair of the Search Marketing Expo conference series. He has been covering search engines since 1994.

About Search Marketing Now:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media produces the conference series Search Marketing Expo - SMX, which features the upcoming SMX West, February 10-12, 2009 in Santa Clara, CA. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.


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Claire Schoen
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