San Jose, CA (PRWEB) April 5, 2010
Smoothies constitute the high-end premium product range in NCSD (Non-Carbonated Soft Drinks) sector. Smoothie drinks are prepared with juice, fresh fruit as well as other ingredients including milk, sherbet or yogurt. The smoothie market segment is flourishing in developed as well as emerging markets. In recent years, fruit-based smoothies gained phenomenal popularity across the US and the UK, and are currently one of the major segments of the soft drinks market.
The United States dominates the world smoothies market as stated by the new market research report on smoothies market. The US smoothie market is projected to witness healthy growth rate over the coming years, driven by factors including convenience, portability, delectable taste and health-consciousness among the US consumers. New markets are opening up across North America, Western Europe and Eastern Europe, while Spain, Italy, the Canary Islands and Portugal are registering excellent sales due to warmer temperature round the year.
However, high price of the products represents the major detrimental factor to the popular acceptance of smoothies. Other major factors that limit the adoption of smoothies include limited product choice, and high fat and sugar content of smoothies. Present age consumers live in a global regulated society that is information-rich, health-aware, and time-poor. As a result, consumers demand more and more from the product consumed by them. Therefore, one of the major challenges faced by the smoothie manufacturers is the changing consumer preference.
Key players profiled in the report include Boost Drinks Ltd., Boost Juice Bars Ltd., Crussh Juice Bars Ltd., Ella's Kitchen (Brands) Ltd, Freshëns® Quality Brands, Innocent Ltd., Jamba Juice Company, Orange Julius of America, Planet Smoothie, RDA Organic, Revive Juice Bars Ltd., Smoothie King Franchise Inc., Surf City Squeeze, TCBY Systems LLC, Tropicana Products Inc., and Zumo International among others.
The report titled "Smoothies: A Global Strategic Business Report" announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, competitive scenario, product overview, product introductions, and recent industry activity. The study analyzes market data and analytics in terms of value sales for regions including The United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World.
For more details about this comprehensive market research report, please visit - http://www.strategyr.com/Smoothies_Market_Report.asp
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 800 people worldwide and publishes more than 1100 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.
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