Body Shaping Company Elemé Medical to
Launch Its First Product, the SmoothShapes™
System Featuring Photomology™, at 2008 ''AAD''
Based on seven years of scientific development, SmoothShapes is
designed to offer a new and innovative way to treat cellulite, safely
and effectively, and achieve long-lasting results.
Nancy Briefs, President and CEO of Elemé
Medical, to speak about “Next-Generation
Cellulite Treatment” at The Aesthetic
Industry Forum, Monday, Feb. 4, 2008, Westin Hotel, San Antonio, 3:30
p.m. CT
MERRIMACK, N.H. (Business Wire EON/PRWEB ) January 31, 2008 --
Elemé
Medical Inc., a premier aesthetics company entering the body shaping
market with an initial focus on cellulite, announced today that it will
launch its first product, the SmoothShapes™
System, at the American Academy of Dermatology (AAD) annual meeting to
be held in San Antonio, Tex., Feb. 1-5, 2008.
“We are seeing consistent, lasting results
from the SmoothShapes treatments. The early results indicate that
patients may not need follow-up maintenance treatments for quite some
time,” said Klaus Fritz, M.D., Vice President
of the European Society of Laser Dermatology and Secretary General of
the German Dermatology Association.
The SmoothShapes system uses a proprietary technology called Photomology™
to treat the causes of cellulite by restoring adipose cells and
improving the fibrotic fibrous septae. Thermal and non-destructive,
Photomology’s unique mechanism of action
combines dynamic laser and light energy with manual manipulation (i.e.,
mechanical massage) and vacuum to specifically affect the tissue
responsible for the appearance of cellulite—engorged
fat cells and fibrotic fibrous septae. The result is tighter and
smoother-looking skin.
“Treating cellulite safely and effectively is
one of the holy grails of dermatology,” said Nancy
M. Briefs, President and CEO of Elemé
Medical. “We are very proud to be launching
SmoothShapes at the AAD meeting, because we are serious about the
science of cellulite and dedicated to providing market-leading
technology in all areas of body contouring.”
Photomology is Elemé Medical’s
exclusive technology for treating cellulite. Its mechanism of action is
facilitated by both the 915nm laser and 650nm light plus vacuum and
contoured rollers. The 915nm laser penetrates into tissue and is
preferentially absorbed by lipids (R.R. Anderson, et al. Lasers in
Surgery and Medicine, 38:913-919, 2006) causing fat liquefaction. The
device’s vacuum component positions the skin
for optimal laser and light penetration. The 650nm light has been
demonstrated to affect permeability of adipocyte (fat) cell membrane
(Neira, R., et al. Plast Reconstr Surg Sep 1; 110(3):912-922), allowing
liquefied fat to move into the interstitial space where the contoured
rollers of the SmoothShapes device assist in evacuating the liquefied
fat into the lymphatic system.
“At Elemé Medical,
we decided to take a disciplined, scientific approach to
commercialization of our first cellulite device,”
said Briefs. “Although the original
SmoothShapes device gained FDA clearance to market in July 2006, the
company pursued market preference studies at 16 test centers around the
world. These additional preference studies allowed us to optimize
treatment protocols and enhance system performance. The SmoothShapes
system now requires only six to eight treatments at 10 minutes per area,”
added Briefs. “Indeed, the SmoothShapes
device launching in February at the American Academy of Dermatology
annual meeting has been optimized for the clinician and client
experience to reshape the way both view cellulite treatment.”
About the Body Shaping Market
The emerging body shaping market segment is expected to grow from
approximately $4.5 billion (device sales, procedures and fees) in 2006
to approximately $8.1 billion in 2011. (Source: Michael Moretti, “Global
Body Shaping Market Analysis”, March 2006)
About Cellulite
Dimpled, orange-peel-like skin that is bumpy and lax is actually the
outward symptom of cellulite. Cellulite is a skin condition that results
from engorged fat cells trapped in a brittle network of collagen located
in the hypodermis. Women’s skin visibly
displays cellulite because their subcutaneous fat layer is separated by
thin vertical columns in contrast to a crisscross network in men.
Cellulite can’t be controlled or improved by
diet or exercise, and more than 85% of women will develop it at some
point in their life. Ultraslender supermodels, women devoted to a
healthy lifestyle and diet, and even toned athletes—all
can have cellulite. Several factors contribute to the cause of
cellulite. These include genetics, hormones, vascular changes and
inflammation. The SmoothShapes system with Photomology technology works
to stimulate restoration of healthy cell activity by addressing both the
physical manifestations of cellulite and its underlying causes.
About Elemé Medical
Elemé Medical, headquartered in Merrimack,
N.H., is dedicated to providing market-leading technology in all areas
of body contouring. The SmoothShapes™ system
with Photomology™ is the Company’s
first product to launch. SmoothShapes is a medical device with FDA
clearance to market. The Company’s name, when
spoken phonetically, suggests “lasers,
medicine and aesthetics”. For more
information, see Elemé Medical at AAD Booth
3361 or visit www.elememedical.com.
See the original story at: http://eon.businesswire.com/releases/smoothshapes/cellulite/prweb669624.htm
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