New SMS Platform Expands Reach of Promotions

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SCA Promotions has teamed its new SMS marketing strategies platform with its promotional prize coverage, creating high-value prize promotions designed to engage a wide-reaching audience.

Utilizing text messaging for promotions is a natural. Promotions are designed to incentivize people to take action. With text messaging they can take action immediately.

SCA Promotions, Inc. (SCA) is now teaming its promotional prize coverage with SMS marketing strategies. Used in tandem, these platforms provide the foundation for high-value prize promotions designed to engage a wide-reaching audience. SCA's decision to tap into the fast growing text messaging market makes perfect sense. With over 5 billion text messages being sent each day, SMS has surpassed daily mobile phone calls, and is quickly becoming the communications method of choice. SCA Promotions Director Tony Ebert says, "Utilizing text messaging for promotions is a natural. Promotions are designed to incentivize people to take action. With text messaging they can take action immediately."

The immediacy of text messaging, combined with an attention-grabbing prize, results in a highly attractive promotional campaign for the target audience. A high-value prize can be added to any promotion with zero risk to the sponsor by utilizing SCA's prize coverage. In the event a consumer beats the odds, SCA covers the total amount of the winnings.        

SCA currently offers multiple "Text 2 Win" packages that offer combined text messaging and prize coverage platforms.

About SCA Promotions
Dallas-based SCA Promotions delivers promotional solutions and incentives that connect with consumers, without risk to the sponsor. Since 1986, SCA has offered an entire suite of advanced, interactive promotions, imaginative contests, record-breaking sweepstakes, and inventive games designed to engage and motivate. SCA has covered billions of dollars and paid out over $165 million in cash and prizes for sales and consumer product promotions, lottery and casino jackpots, radio contests, direct mail, Internet, and sports promotions. SCA has offices in Dallas, London, Las Vegas, and Calgary, with affiliate partners across the globe. http://www.scapromotions.com

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Tanya Mathis
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