Your Successful SMS Text Strategy should include a Mobile Friendly Website, Mobile Coupons and Text Loyalty Marketing Campaigns.
Baltimore , Maryland (PRWEB) April 22, 2012
According to the Digital Marketing Deva, Maya, one solution to this fragmentation is text messaging. SMS-MMS Texting gives businesses an efficient and cost effective solution to help reach their target audience. But, with Mobile devices being so personalized and private, the question most businesses often forget to ask is: Does your customer want to hear from you in such a personal way? Businesses have to be responsible and strategic about using mobile marketing as a way to reach their customer or they may alienate them."
Increasingly businesses are realizing that when the traditional modes of marketing and social media become clogged, it is SMS text messaging that will break through the bottleneck to instantly reach customers. Right now, the wireless industry trade group CTIA, says the open rates for Text Messages are at 97%. When this is compared to mere open rates of 5-20% for email that result is impressive.
It is clear that mail is no longer the fastest, smartest or best way to reach anyone. Most people are overwhelmed with email and much of it is spam as well. When you need to reach someone right away, there is a growing trend to use SMS-MMS Text Messaging Marketing as the business tool of choice. However, businesses should be concerned that as more and more customer receive SMS messages, that they will see texting as just another form of spam.
At Milagro Mobile Marketing clients are asked to consider carefully how personal it is to send someone a text message. Careful consideration should be taken to create a SMS-MMS Text Messaging Marketing strategy that is relevant to the customer. "Text messages should only be sent when it is particularly important to that customer, and usually only one or two messages should be sent in a week at most" says Maya Mendoza "Companies should also be particularly careful about what time of day they send messages." Maya suggested that in her studies for setting up restaurant campaigns it has proven more effective to not send a SMS-MMS Text Message about dinner specials at 7am in morning but her results were much higher when sent a sms-mms text message offering coffee and a muffin special until 11am at that time. Be time appropriate to your business model and customer base.
Maya Mendoza, CEO for MilagroMobileMarketing.com said, "We're interested in building long-term relationships and assisting our clients in the same way. When you use SMS it is important to engage with your audience and not just 'sell to them.' We would rather have 5000 fully engaged subscribers than 50,000 coupon seekers so do not spam your customers, respect them."
Mendoza added, "By giving your mobile number, you are allowing a business to contact you in a very personal way. We recommend that the business should only share exciting news that is compelling, relevant and time appropriate. We know that if the business sends irrelevant, unwanted stuff to customers that the trust will be broken, and when the trust is broken, the relationship between the customers and the business is over."
About MilagroMobileMarketing.com: Milago is an international company with a mobile workforce and offices in Glasgow Scotland and Baltimore Maryland. Founded by CEO Maya Mendoza, the Digital Marketing Deva, as she calls herself, Milagro Mobile Marketing delivers a comprehensive range of interactive mobile marketing tools that make it easy to create, deliver and monitor all types of mobile campaigns. Milagro's new and high tech mobile systems allow businesses the ability to send text messages to groups and can track the actions taken by her customers. Users can deliver: mobile coupons, mobile surveys and voting, mobile sweepstakes, mobile virtual business cards, QR codes and more.
Many market segments and brands are already benefiting from MilagroMobileMarketing.com's user-friendly and secure mobile marketing environment. For more information on custom designed SMS-MMS Text Messaging Marketing campaigns go to http://MilagroMobileMarketing.com for up to date information on comprehensive custom packages and competitive prices.