Fewer Legitimate Emails Marked as Spam with New SMTP Reporting Service

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SMTP2Go has announced a world first weekly reporting service, allowing businesses to see exactly who is reporting their emails as spam. The reports are allowing SMTP2Go members to increase their email deliverability rates by maintaining clean email lists.

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It is the first report of its kind provided by an SMTP service.

SMTP2Go, an email service used by nearly 10,000 senders worldwide, has announced a world first reporting system is available to its members. The system is designed to help legitimate businesses get their emails into recipients’ Inboxes, and avoid being filtered into Junk Mail or Spam folders.

SMTP2Go’s corporate members have started receiving a new weekly report detailing any spam complaints that are related to their sending activity. "It is the first report of its kind provided by an SMTP service", according to Charles Abrahamson, SMTP2Go Founder, and allows email senders to see details of individual recipient email addresses that have marked an email as ‘spam’ in Yahoo!, Hotmail, AOL, Gmail, Comcast and other major webmail systems.

The new weekly report enables businesses to maintain cleaner email subscriber lists by seeing details of email recipients who have actively chosen to report an email as spam, instead of using the unsubscribe link provided in the original email. Recipients using webmail-based email such as Yahoo! Mail often choose to report an email as spam, rather than clicking the unsubscribe link in the email itself. Reasons for this behavior include speed and ease (reporting spam can be as simple as clicking a single button, whereas unsubscribe links can involve a more complicated removal process) and trust, as subscribers sometimes have little faith in senders of newsletters acting on removal requests.

Each spam complaint can be very costly to the reputation of an individual sender, even when, as is the case with SMTP2Go, the recipient originally agreed to receive emails from the sender.

Bouncing email addresses are also reported in the new weekly report. Subscribers to email newsletters often provide email addresses that change or go stale after a period of months or years. “Continuing to send email newsletters to a list that contains numerous bouncing email addresses greatly increases the chances of increased problems with deliverability to the subscribers who are still valid”, states Charles. Recipient mail servers are less likely to accept emails from a sender who has previously attempted to send emails to invalid or old email addresses.

Maintaining a clean subscriber list provides major benefits for business senders, including an increased number of emails being read by their intended recipients, and smaller, more up-to-date subscriber lists, which can be sent to faster.

The weekly report has been designed for fast processing by emailing software, according to Charles. “Lists of email addresses are sent as simple text attachments, which can be easily imported into all major emailing software for filtering purposes”.

SMTP2Go has seen an excellent response to the weekly reporting system, and is involved in continuing work with the email community in its efforts to improve both the quality of emails sent, and the deliverability rates of emails.
SMTP2Go Corporate plans are available at http://corporate.smtp2go.com

Contact:
Charles Abrahamson, Founder
SMTP2Go
+61 35342 9784
http://www.smtp2go.com

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Charlie Abrahamson
SMTP2Go
+61353429784
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