New York City Search Engine Marketing Conference Adds Four In-depth Workshops for Internet Marketers

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Search Marketing Expo – SMX East will take place October 4-6, 2010; features workshops on SEO, PPC, Google Analytics and In-house SEO to be held October 7th; registration open

Search Marketing Expo - SMX East 2010

Search Marketing Expo - SMX East is October 4-6 in New York City; Workshops are October 7

The organizers of search engine marketing conference Search Marketing Expo – SMX East announced the workshop schedule for this October’s event.

SMX East will feature four workshops conducted by leading experts in internet and search engine marketing. Topics include search engine optimization (SEO), paid search advertising (PPC), using Google Analytics and SEO for in-house marketers.

SMX East will be held October 4-6, 2010 at the Javits Center in New York City. The conference agenda features more than 50 sessions over three days, networking activities and keynote addresses. See an agenda preview at

The workshops will be held October 7, 2010. Attendees can choose from:

  • Getting Killer ROI from Paid Search: This workshop for aspiring PPC rock stars focuses on effective paid search optimization techniques, and features actionable tactics that can implemented to improve paid search campaign ROI. PPC expert Mona Elesseily from Toronto’s Page Zero Media conducts this informative workshop.
  • Bruce Clay SEO Training: Bruce Clay is one of the most knowledgeable, experienced and quoted search marketers on the planet. Bruce’s SEO Training workshop teaches marketers how to implement an effective search engine optimization process. He’ll cover how a search-engine-friendly web site impacts traffic, conversions and online revenue. And he’ll get down to the nitty gritty, white-hat-only tactics that improve site performance.
  • In-house SEO Exchange: In-house search marketers face unique challenges. That's why Jessica Bowman, a leading advocate for in-house SEO, created this all-interactive workshop focused exclusively on the issues faced by in-house search marketers. The content is guaranteed relevant because attendance is limited to in-housers. Attendees will share solutions and build relationships. It’s unlike any event you have ever attended!
  • Google Analytics Training: Google Analytics is free, but only valuable if you know how to use it. Learn to optimize web traffic and drive conversions by planning an analytics strategy, understanding reports and defining what constitutes success for your business. This workshop is led by expert Feras Alhlou, a Google Analytics Authorized Consultant and founder of E-Nor, a web marketing agency.

Additional information about all of these workshops can be found at

Tickets to workshops are limited, so prospective attendees should register early. Combination SMX East All Access + Workshop passes are priced at $1,795 until July 30 and include all four days of sessions, keynotes, networking activities and meals.

Passes for the Workshops only are also available and priced at $695 until July 30.

Register for either pass at

About Search Marketing Expo - SMX East and Third Door Media

SMX East features sessions just for you, whether you are just starting out in search marketing or looking for advanced tactics, work on an in-house SEM team, hail from an agency, or own your own business.

Attend SMX East for:

  • Exceptional content so compelling, you’ll want to implement what you’ve learned before leaving the conference. Super-charged sessions on PPC, SEO, local search, search friendly design and social media marketing will help you succeed today, tomorrow and in the future.
  • Invaluable connections made possible by the ultimate mix of structured networking opportunities and social events. SMX makes it easy to make new contacts and exchange ideas with industry thought leaders and colleagues.
  • Essential conveniences to help you juggle your every-day responsibilities while maximizing your conference time: always-available and free Wi-Fi; hot lunches, snacks and beverages all day; access to all presentations and tools to plan your custom itinerary.

The Search Marketing Expo - SMX conference series is produced by Third Door Media, Inc. Third Door Media's mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful. Search Marketing Expo conferences are held around the world and include: SMX West (San Jose, CA), SMX East (New York City), SMX Advanced (Seattle, WA and London, England), SMX Munich, SMX Toronto, SMX Sydney, SMX Paris and SMX Stockholm.

Third Door Media publishes Search Engine Land, the leading search marketing news and analysis site. The company also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services, and operates, a social news site that allows search and internet marketers to share news stories, participate in subject-specific discussion forums, and build their professional networks.


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Claire Schoen
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