Toronto, Canada (PRWEB) April 8, 2010
Advertisers and their agencies need to share valuable data on campaign performance metrics, but often the two are out of sync because they are using different analytics toolkits. At SMX Toronto, Acquisio, a technology and thought leader in pay-per-click management and productivity solutions for interactive agencies, will provide insight into how to achieve collaboration in data analysis, from both the client and agency side.
Marc Poirier, founder and Chief Marketing Officer for Acquisio, will speak about “Unlocking the Toolkit: Enhancing Client/Agency Collaboration” from 1 PM to 2:30 PM, Friday, April 9. Joining him in the session are Michael Seaton, Head of Digital Marketing, CNIB, and Mike Suh, Search Engine Marketing Specialist, Coastal Contacts.
“Marketers and agencies are often using different solutions for different metrics. While marketers may be measuring conversion rates, for example, agencies are focusing on ad impressions or clickthroughs. During our session at SMX Toronto, we will offer suggestions on how to improve reporting and to better align data so clients receive more value, and agencies more collaboration,” said Poirier.
Reporting is key, said Poirier. “To truly work collaboratively, we need to know what type of reporting the client wants and provide those reports with timely analysis. Often, reports are the main means of communication between an agency and client. It may sound basic, but with agency budgets scrutinized more than ever, working more closely and giving the client the reports they want can help agencies keep the business, and clients get business,” said Poirier.
Acquisio will also speak about the benefits of report automation as a means of aligning data between agencies and clients. Client KPIs (Key Performance Indicators) and dashboards can also help streamline reporting and engage the client more in data analysis, noted Poirier. Lastly, data is only as good as the analysis it enables, said Poirier. “Charts and graphs are nice, but your analysis of what all those metrics mean is what brings value to a client. And plain English helps!”
Founded in 2003 as a boutique search engine marketing firm, Acquisio has since evolved into a provider of pay-per-click tools designed for interactive agencies. Acquisio's suite of services, including Acquisio SEARCH and Acquisio PAGES, is built to support and simplify the daily work that Internet marketers and advertising agencies encounter in campaign management.
Acquisio's ease of use and powerful feature set are attracting some of the world's best-known interactive and search marketing firms, including Bruce Clay, SEO inc, Page Zero Media, Leverage Marketing, Media Whiz and Yellow Pages Group.
The company is based in Montreal, Quebec with a satellite office in Seattle, Washington. For more information, visit http://www.acquisio.com.