Helping CMOs Avoid Common Search Marketing Pitfalls the Topic Of Search Marketing Expo - SMX West Session

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"The Dozen Most Common Search Marketing Mistakes That CMOs Make" will be moderated by Search Engine Land's Chris Sherman and sponsored by iProspect, open to all SMX West attendees

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We're also eager to contribute to the educational value of SMX West by sponsoring 'The Dozen Most Common Search Marketing Mistakes That CMOs Make,' on Tuesday afternoon

Helping chief marketing officers (CMOs) and their marketing colleagues avoid common mistakes in their search engine marketing initiatives will be the focus of a special session at Search Marketing Expo - SMX West.

SMX West will be held at the Santa Clara Convention Center in Santa Clara, CA, February 10-12.

Entitled "The Dozen Most Common Search Marketing Mistakes That CMOs Make," this session offers attendees an opportunity to hear from a panel of senior level search marketers across a variety of industries, business models and company sizes. They will share their experiences, advice and perspective on these dozen critical mistakes, how to avoid them, and how understanding these critical issues can dramatically increase search marketing results.

The session is designed for CMOs and other senior-level marketing decision-makers and is open to all SMX West attendees. It will take place February 10 at 1:15 p.m.

Search engine marketing firm iProspect is sponsoring the session. Chris Sherman, Executive Editor of Search Engine Land, will moderate. Speakers include:

  • Keith Dieruf, Manager, Online Marketing /Interactive Marketing, Ameriprise Financial
  • Jody Farmer, Vice President, Strategic Marketing,
  • Jane Flint, Manager, Practice Leader, Kaiser Permanente Internet Marketing Services
  • Brian Kaminski, EVP and Managing Director, iProspect San Francisco
  • Karen Weber, Vice President, eMarketing, Irwin Union Bank

"Now in its second year, SMX West offers an outstanding educational opportunity for search marketers. iProspect is looking forward to participating as a Premier sponsor of this quality event," said Bill Muller, iProspect's chief marketing officer. "We're also eager to contribute to the educational value of SMX West by sponsoring 'The Dozen Most Common Search Marketing Mistakes That CMOs Make,' on Tuesday afternoon," he added.

SMX West will offer more than 80 sessions and presentations by leading search marketing authorities specializing in areas such as search engine optimization (SEO), paid search advertising, link building, keyword analysis, and Web analytics. See the complete list of sessions, presentations, and speakers at

Those interested in attending the event can register online or by phone at 1-877-242-5242 for just $1,395 until February 9th for an All-Access Pass, which includes sessions, keynotes, networking activities, hot lunches, and complimentary WiFi access. Registration at the door will be $1,595.

Nearly 50 leading search marketing solution providers will exhibit at SMX West. Expo hall tickets, which include access to more than 30 sessions in the SMX Theater and iProspect's "The Dozen Most Common Search Marketing Mistakes That CMOs Make" session, are free with online pre-registration, or $50 at the door.

About iProspect

iProspect is the Original® Search Engine Marketing Firm. The company helps many of the world's most successful brands maximize their online marketing ROI through natural search engine optimization, paid inclusion management, pay per click advertising management, online display advertising management, shopping feed management, and numerous other related services. By dramatically increasing business results for clients, iProspect helps to create search marketing heroes every day.

With offices in Boston, San Francisco, Chicago, and Dallas-Fort Worth as well as global search engine marketing offices, iProspect can be contacted at 1-800-522-1152, or by visiting

About SMX West and Third Door Media, Inc.

Search Marketing Expo - SMX West is produced by Third Door Media, Inc. Third Door Media's mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful. Other Search Marketing Expo events include SMX East, SMX Advanced, SMX Sydney, SMX Munich, and SMX London. The full list is available at

Third Door Media also publishes the search marketing news and analysis site Search Engine Land, produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services, and, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network, and stay connected to hot topics in internet marketing.


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