Pangea Media’s SnapApp is Newest Addition to HubSpot Marketplace

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Integration allows companies to easily create high quality, interactive content and drive leads.

SnapApp is a great way to drive engagement, leads and, ultimately, customers. HubSpot provides the software and tools to nurture prospects. It’s a perfect match for companies looking to get more out of their marketing.

Pangea Media, maker of SnapApp, today announced that the SnapApp Marketing Platform for customer engagement and acquisition is now available to HubSpot customers via the HubSpot Marketplace.

The SnapApp integration with HubSpot enables companies to quickly and easily add quality, interactive content to their websites, Facebook pages, emails, blogs and Twitter in order to drive inbound leads. Companies can use this content to:

  •     Educate prospects about products and services
  •     Start a dialog with their target audience
  •     Build customer loyalty with special promotions
  •     Acquire leads, registrations and sign-ups, and, ultimately,
  •     Sell more products and services.

SnapApp sits in front of HubSpot, providing easy, powerful ways to engage prospects with interactive quizzes, personality tests and more. Companies use this interaction to acquire leads which they can then convert to sales with HubSpot’s marketing software. The SnapApp- HubSpot integration also provides HubSpot customers with real time lead delivery to their HubSpot Leads Database.

“Content is king here at HubSpot, but creating lots of quality content can often be a pain point for companies. Having SnapApp available via the HubSpot Marketplace makes it easy for our customers to add really original, interesting pieces to their HubSpot pages,” said Arjun Moorthy, Vice President of Business Development at HubSpot.

SnapApp is a marketing platform for customer engagement and acquisition that enables companies to generate leads, registrations, downloads, likes, follows and more. SnapApp content can take the form of quizzes, surveys, sweepstakes, personality tests and contests depending on specific marketing objectives. Martha Stewart, Clorox, Open Table, NPR, PC World, Comcast and others use SnapApp to build their email lists, drive registrations and subscriptions, and get Facebook Likes and Twitter Followers.

Pangea Media CEO Seth Lieberman said, “The SnapApp - HubSpot offering is really powerful. SnapApp is a great way to drive engagement, leads and, ultimately, customers. HubSpot provides the software and tools to nurture prospects. It’s a perfect match for companies looking to get more out of their marketing.”

SnapApp will be featured as a “main dish” at the WebInno event (http://webinnovatorsgroup.com/2011/08/29/webinno31-demo-companies/) next week in Cambridge, MA.

About Pangea Media    
Pangea Media is the maker of SnapApp, a marketing platform for customer engagement and acquisition that enables companies to generate leads, registrations, downloads, likes, follows and more. Companies and brands using SnapApp include: Martha Stewart, PC World, MTV, Clorox, Open Table, Comcast, NPR, Remington, and NBC, among others. Pangea Media is located in greater Boston and can be reached at (617) 923-0000 or snapapp.com or pangeamedia.com or you can follow SnapApp on Twitter at @snap_app.

About HubSpot
HubSpot, Inc. offers an all-in-one marketing software platform that has helped more than 4,900 companies in 34 countries increase the number of visitors to their websites and convert more of those visitors to leads and customers. Applications in the software platform include website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring. HubSpot is also the developer of the popular website analysis tool, WebsiteGrader.com, which has more than 3 million users. HubSpot, Inc. was founded in 2006 and is based in Cambridge, Massachusetts. Find them at http://www.HubSpot.com.

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Julie Wingerter
Pangea Media
(617) 233-4982 @snap_app
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Kara Sassonne
HubSpot
888-482-7768 x5654
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