The alliance with CASBAA provides SNL Kagan clients a unique opportunity to access the vast Asia Pacific market and an unparalleled exposure to the media industry and the people who shape it
Charlottesville, VA and Hong Kong (Vocus) July 9, 2009
SNL Kagan, the leading provider of financial and operational information and insight on the global media and communications sector, and CASBAA (The Cable & Satellite Broadcasting Association of Asia), an industry group dedicated to the promotion of multichannel TV across Asia Pacific, have announced a joint initiative to provide actionable information to the broadcast and advertising industry across the region.
The new alliance enables CASBAA members to access SNL Kagan's global multichannel video market data via http://www.casbaa.com, with further analysis available via CASBAA's dedicated advertising portal, 'ATAC' (atac.casbaa.com), which represents the Asia TV Advertising Coalition (ATAC). With 44 subscription-based channels, ATAC represents the majority of regional TV advertising expenditure in Asia Pacific.
"The alliance with CASBAA provides SNL Kagan clients a unique opportunity to access the vast Asia Pacific market and an unparalleled exposure to the media industry and the people who shape it," said Ben Reneker, senior analyst for SNL Kagan.
Simon Twiston Davies, CEO of CASBAA, also welcomed the groundbreaking alliance. "With this initiative, CASBAA members and their clients gain immediate access to data and analysis which puts our markets into a global perspective."
About SNL Kagan
SNL Kagan is a comprehensive resource for financial intelligence in the media and communications sector, including the broadcasting, cable, entertainment, motion picture, telecom, wireless, satellite, publishing and new media industries. The SNL Kagan suite of products integrates breaking news, comprehensive data and expert analysis into an electronic database available online and updated around the clock. For more information, visit: http://www.snlkagan.com.
The Cable & Satellite Broadcasting Association of Asia is an industry-based advocacy group dedicated to the promotion of multichannel television via cable, satellite, broadband and wireless video networks across Asia-Pacific. CASBAA represents over 135 corporations, which in turn serve more than 3 billion people. For more information, please visit http://www.casbaa.com.
Press Relations Manager