Snooki, Shades, & Sweden: “Snooki” by Nicole Polizzi announces New Summer Line and International Expansion

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Teaming up with the creative eye of Nicole “Snooki” Polizzi, NYS Collection (NYS) has taken her sunglass line global.

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Teaming up with the creative eye of Nicole “Snooki” Polizzi, NYS Collection (NYS) has taken her sunglass line global. The company opened its newest location in Malmo, Sweden at the Emporia Mall, the largest mall in Scandinavia. Marking the first of a series of international openings for the “Snooki” by Nicole Polizzi sunglass line, NYS will also be adding locations in Brazil, Australia and Colombia over the next few months.

To celebrate summer and expansion, NYS created a buy six pairs of “Snooki” sunglasses and get six pairs free campaign. Two new styles per month will be released from now through September or receive all 12 pairs now for 50% off before the whole line is available to the public. The only way to have access to Snooki’s entire new Spring/Summer Collection before they are actually released to the public is through NYS’s exclusive offer (available via its Website at

“Great sunglasses should always come at a great price,” Nicole “Snooki” Polizzi said. “Working with NYS to create a line of styles that fit my fans fashion desires was extremely important to me. By personally overseeing the design process, I am confident my fans will love these new styles.”

“We are thrilled to have “Snooki” contribute her creative designs to our new lines of eyewear,” said Sal Babbino, CEO and co-founder of NYS Collection. “Rather than release the trendy new looks one pair, one month at a time, we designed an exclusive offer to our loyal fan base to get them before we place them on our retail shelves. This will allow our loyalists the chance to stay ahead of the new style trends this summer.”

Nicole “Snooki” Polizzi is the New York Times best selling author of A Shore Thing, Confessions of a Guidette and Gorilla Beach. Famous for her trend-setting pouf hairstyle, her small stature, and her acrobatic moves on the dance floor, she is the breakout star of MTV’s Jersey Shore, the highest-rated show in the network’s history. Polizzi’s new show “Snooki&JWoww”, scheduled to start airing season 3 Fall 2013, chronicles her pregnancy and engagement, her friendship with Jenni “JWOWW” Farley, and their lives and loves away from Seaside Heights, NJ. The new mom to Lorenzo has been parodied on Saturday Night Live, appeared on almost every major talk show, and been featured in The New York Times. The constantly expanding brand includes “Snooki” by Nicole Polizzi, “Snooki Couture”, Team Snooki Boxing, Team Snooki Music, G by NP, Enzo line of sunglasses, and her upcoming apparel line. Visit Nicole “Snooki” Polizzi online at

NYS Collection offers the latest in today’s eyewear without the high price tag typically associated with premium sunglasses. Founded in 1996 by two young entrepreneurs, Sal Babbino and Marc Behar, the company started with one retail location at the World Trade Center in New York City. Today, NYS Collection sunglasses are sold in more than 10,000 retail locations worldwide. In the last decade, the company has established itself as the leading eyewear provider for the specialty retail industry. That position as market leader has further propelled the company’s expansion within traditional retail outlets, with sales increasing at a rate of 30% to 50% annually. Rising sales, market leadership, and a proven record of success has established NYS Collection as a major player in the eyewear industry. We stand by the quality of our workmanship and offer a lifetime guarantee on all our sunglasses.

Fashionable, functional and affordable. NYS Collection eyewear is made to exacting standards and our polarized glasses reduce glare better than most brands on the market today. Our glasses meet or exceed the industry standards in filtering out the amount of ultraviolet (UV) rays and HEV rays that may pass through sunglass lenses. In fact, NYS Collection sunglasses are designed to filter out 100% of damaging and vision-distorting components of sunlight for optimum clarity and safety. In addition, our sunglasses utilize optically correct lenses, which minimize the impact of harsh glare while reducing or eliminating the eyestrain associated with it. For more information, visit


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