What's phenomenal about this concept is that virtually anyone can poll an audience, whether through traditional media or mobile sources, and then acquire and display results instantly. It's a breakthrough in audience engagement.
New York, NY (PRWEB) May 22, 2012
In the wake of audience and advertisers migrating to the Internet, traditional media companies have struggled to find a better way to engage and measure audiences. Snooozy, a start-up from San Francisco brings a cross-platform solution that will enhance TV and radio programs to address this need, while keeping their audiences glued.
Snooozy offers Real-Time interactive polling and audience feedback across multiple forms of media from one centralized hub. As soon as a poll is live, users can vote by calling in, texting, or using social media outlets like Facebook and Twitter. Results from all these platforms are then aggregated, analyzed and presented live on air.
Unlike contestants voting in shows like "American Idol" and "X-Factor", Snooozy is a turnkey and affordable solution that allows local and national stations to deploy within minutes. In just a few months, Snooozy's polls have become a fixture on NBC Bay Area's nightly newscast, one of the largest NBC affiliates in the nation.
Snooozy's cross-platform strategy helps stations reach multiple audiences at once. By streamlining the process and combining the technologies into a single interface, Snooozy allows TV to play nicely with social media. With their call-in and text options, Snooozy also keeps in mind the less tech-savvy audience, a key demographic that is often overlooked.
“What's phenomenal about this concept is that virtually anyone can poll an audience, whether through traditional media or mobile sources, and then acquire and display results instantly. It's a breakthrough in audience engagement,” said Dr. Larry Gerston, NBC.
According to Dr. Sam Haddad, a consulting professor at Stanford and advisor to Snooozy, only about half of Americans own smart phones. "Snooozy's mission is to make TV truly interactive by adding the missing feedback loop”, said Belal Hummadi, Snooozy's CEO.
Though the company's current focus is on expanding their client roster, Snooozy is working to create a fully interactive user experience. Eventually, users will be able to track how their friends, and others, vote; allowing the discussion to continue well after polling has closed.
The Internet may be encroaching on TV and radio, but cord-cutting has yet to eliminate either as an essential source of content. The key question has become how to best reach audiences when the Internet offers detailed targeting data and a two-way flow of communication. With Snooozy, shows everywhere can engage and measure audiences across multiple platforms and stem the erosion of their lifeblood.
About Snooozy, Inc. – Snooozy is an audience engagement platform that allows TV, radio, and events to interact with audiences in real-time via call-in, text message, and social media. With their turnkey and affordable system, Snooozy is creating the future of interaction, while allowing programmers to gain valuable insight into their audiences.