Snowmobiles: A Global Strategic Business Report
San Jose, California (PRWEB) March 08, 2012
Follow us on LinkedIn – The global snowmobiles industry recovered from the economic recession, and registered positive growth in 2011. The rise in sales of snowmobiles in the year 2011 was mainly attributed to the favorable snow and cold weather, and an increased interest in snowmobiling by Generation Y group. Sales increase in snowmobiles was the highest in Europe and Russia. Today, snowmobiling is one of the most preferred outdoor sports in the world, with the US and Canada jointly accounting for more than 75% of the total annual unit snowmobile sales in the year 2011. The total number of registered snowmobiles also witnessed an increase in 2011. Snowmobiling is one of the popular winter recreational sports, particularly in the snow belts of the United States and Canada.
The popularity of Snowmobiling can be attributed to the fun, and sense of adventure involved. Besides, snowmobiling also provides ample avenues for exploring nature. In addition, health awareness among consumers and with the growing concept of the ‘great outdoors’ gaining popularity, greater number of people are likely to take the sports, given the additional health and enjoyment benefits it provides. The trends are expected to enhance the importance of snowmobiling as a form of healthy and wholesome outdoor recreation in the near term. Some of the factors that contribute towards sustainable growth in the snowmobile industry, other than cyclical and weather dependent factors, include production redesign cycles, replacement buying by consumers, and the launch of four stroke engines. Manufacturers are innovating and introducing new products to meet the product demand. Further, improvements in the production process of snowmobiles, either through vertical integration or through efficient outsourcing, are expected to propel market growth.
The United States, Canada and Scandinavia constitute the major markets for snowmobiles, cumulatively accounting for a lion’s share of the global demand for snowmobiles. The US represents the single largest global market for snowmobiles, both in volume and value terms, as stated by the new market research report on Snowmobiles. Canada and Scandinavia represent the other major markets for snowmobiles. Growth is, however, forecast to emanate from the Rest of World markets, which are slated to witness faster growth through 2017, compared to the other major markets of the US, Canada, and Scandinavia.
The introduction of new environment regulations was complimentary to the snowmobile manufacturers in the US. The new legislation permits the use of new generation snowmobiles with clean and quite engines in Yellowstone and Grand Teton national parks of the US. Although, environmental laws are not mandatory in all States, it is anticipated that legislation will be stringent in the coming years. Another new trend in the automobile industry is the concept of crossover vehicles entering into the snowmobile segment. Crossover vehicles are gaining popularity in regions such as Alberta, which offers both mountains and trails conditions. Technical expertise represents a major factor driving the competition. Snowmobile manufactures are now offering sophisticated machines with advanced engineering capabilities. The technologies include four-stroke engines, direct injection, improved mufflers, 3-dimensional electronic ignitions, and specific carburetors.
The four major manufacturers that control snowmobiles market include Bombardier Recreational Products (BRP) (Quebec), Polaris Industries (Minnesota), Arctic Cat (Minnesota) and Yamaha Motor Corp. (California). Worldwide, more than 3,000 snowmobile clubs are actively involved in trail grooming as well as in family activities and charity fund raising. Approximately 40 not-for-profit snowmobile associations representing the snowmobilers are present in the North American (US, Canada) and Scandinavian regions.
Key market participants profiled in the report include Arctic Cat Inc, Bombardier Recreational Products Inc., TeamFast.com Inc., Polaris Industries Inc., and Yamaha Motor Co., Ltd.
The research report titled “Snowmobiles: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of the snowmobile market, the key trends and issues, product overview, regulatory and environmental concerns, competition, product introductions/innovations, recent industry activity and profiles of market players worldwide. Analysis and overview, including the market estimates and forecasts, are provided for major geographic markets such as the US, Canada, Scandinavia, and Rest of World, for the years 2009 through 2017. Market analytics are provided in terms of number of volume (units) and value (US$) for the major markets. The study also provides historic data for an insight into market evolution over the period 2003 through 2008.
For more details about this comprehensive market research report, please visit –
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