CITY Beverage-Arlington Heights Tops Six Million Cases

Share Article

Beverage distributor sells unprecedented six million cases of Anheuser-Busch products.

News Image
Our goal was to sell an unprecedented six million cases of Anheuser-Busch products

CITY Beverage-Arlington Heights exceeded its goal to sell six million cases of Anheuser-Busch products in 2007. In a challenge tagged as the "Six Million Case Chase", Mike Gertz, the beer distributor's sales manager, challenged his sales staff in January 2007 to reach the annual goal.

"Our goal was to sell an unprecedented six million cases of Anheuser-Busch products," said Gertz. "Posting our steady gains each month focused our 65 team members and fueled their on-going motivation." Before year's end, the team exceeded their goal, ultimately selling 6,042,853 cases - an increase of 5.4% over the previous year.

To recognize this first-time success, Gertz rewarded his sales team with a night on the town. "By popular demand, we went to downtown Chicago for our celebratory evening out," Gertz noted. "The CITY team attended a Blackhawks game, stayed overnight at the Embassy Suites and used a charter bus to transport the revelers safely around the city."

CITY Beverage-Arlington Heights, in operation for only two years, has reached its goals through "each individual's hard work," according to Gertz. "Celebrating this achievement together as a group is a fitting prize for a team that has grown to trust each other since coming together as one company."

CITY Beverage-Arlington Heights is an affiliate of Soave Enterprises which was founded by Anthony Soave. In 2006, Soave Enterprises ranked as the twelfth largest beer wholesaler in the country, and the sixth largest wholesaler in the Anheuser-Busch family.

About Soave Enterprises
Soave Enterprises is a diversified management and investment company founded by Detroit businessman Anthony L. Soave that provides strategic planning, financial and other management resources to its affiliated business ventures in the real estate, automotive retailing, beer distribution, scrap metal, industrial services and transportation industries, among others. For more information on Anthony Soave and Soave Enterprises, please visit

CONTACT: Emile Mahanti, Sr. V.P., Marx Layne and Company, 31420 Northwestern Hwy., Suite 100, Farmington Hills, MI 48334, (248) 855-6777


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Emile Mahanti, Sr. V.P., Marx Layne
Visit website