Major Vendors are SAP, Oracle, Salesforce.com, Amdocs and IBM.
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Dallas, Texas (PRWEB) May 30, 2013
CRM has become a vital part for various functions across global enterprises. Advancements in Social CRM have made it faster, reachable and have also brought in vital information on business analytics. Enterprises are adopting social CRM as an additional channel in the overall CRM software solutions. Social CRM refers to a social layer on top of tradition CRM software solutions; these solutions provide enterprises with several advantages including increased transparency, better communication of business ideas and information, flexibility and performance. Social CRM helps companies to establish customer engagements and increase their brand presence among customers. Social CRM focuses on capturing the customers need and creating value for them in a transparent business environment.
The report forecasts the Social CRM Market to grow from $1.91 billion in 2013 to $9.08 billion in 2018. This represents a compound annual growth rate (CAGR) of 36.5% from 2013 to 2018. In terms of regions, North America is expected to be the biggest market in 2013, while Asia-Pacific (APAC) is expected to experience increased market traction in the coming years.
Major forces driving this market are the rising focus on customer engagement, emerging SMEs, social platforms and the recognition of sharing ideas on a real time basis. Enterprises are coming up with solutions for Social Monitoring, Social Listening, Social Middleware, Social Management and Social Measurement for providing the best in class customer experience to the customers. Today, CRM is not limited only for increasing sales and improving marketing activities, but to bring in more customer engagement with the enterprises.
Some of the major vendors are SAP, Oracle, Salesforce.com, Amdocs and IBM. Companies such as Lithium and Jive Inc. are moving towards Social CRM market and many others have ventured into it as well. This research analysis need for increasing enterprise CRM needs, along with social media boom is playing a pivotal role in shaping the future of emerging social CRM software. Social CRM solutions are bringing enterprises closer to their customers by utilizing the prevailing social platforms.
This research report categorizes the CRM & Social CRM (http://www.reportsnreports.com/reports/249662-customer-relationship-management-crm-market-social-crm-social-monitoring-social-listening-social-mapping-social-measurements-social-engagement-social-middleware-global-advancements-forecasts-analysis-2013-2018-.html) for forecasting the revenues and analyzing the trends in each of the following sub-markets:
CRM on the basis of Applications:
- Customer support & service
CRM and Social CRM on the basis of Deployment Type:
- On Demand (SaaS and PaaS)
- On Premise
Social CRM on the basis of Solutions:
- Social Monitoring
- Social Mapping
- Social Middleware
- Social Management
- Social Measurement
Social CRM on the basis of Users:
- Small & Medium Businesses (SMB)
Social CRM on the basis of Verticals:
- Academia & Government
- Automotive, Transportation and Logistics
- Consumer Goods and Retail
- Energy, Power and Utilities
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Company Profiles (Overview, Products & Services, Financials, Swot And Strategy & Analyst Insights):
4. Jive Software
11. Ramco Systems
3. ITC Infotech
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