Notable players in the Social Customer Relationship Management (CRM) market are analyzed in this report. These players include Microsoft, Oracle, Salesforce.com, Amdocs, IBM and such others.
(PRWEB) January 30, 2015
The market research report “Social Customer Relationship Management (CRM) Market” defines and segments the global market to provide an in-depth analysis of the growth trends and revenue prospects. It also identifies the major market drivers and restraints for the CRM industry.
Browse the Social Customer Relationship Management Market through in-depth ToC, data tables and figures spread across over 165 report pages.
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Social CRM focuses on leveraging social tools and sites in order to generate effective brand presence opportunities for the enterprises. It integrates traditional CRM solutions with social media for improving the overall customer engagement for enterprises as well.
As per the report, rising focus on customer engagement and social platforms are the major forces driving this market. Apart from that, emerging SMEs and the recognition of sharing ideas on a real time basis are also strong factors driving the market growth. Enterprises are coming up with solutions for Social engagement, middleware and management solutions in order to provide the best in the class customer experience to their existing clients. Today, Social CRM is not only limited to increase sales and marketing activities, but also to bring in more customer engagement.
MarketsandMarkets has segmented the global Social Customer Relationship Management market on the basis of the basic components such the major deployment models and applications. Apart from that, it has segmented the market on the basis of the types of solutions and end users across different business verticals and geographic regions. The report also provides insights into the demand analysis of specific Social CRM features and evaluates the usage percentage of Social CRM solutions across different business departments.
The report expects overall global Social Customer Relationship Management Market to grow at an impressive CAGR of over 51% from 2014 to reach $17.92 billion by 2019.
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