Chicago, IL (PRWEB) June 04, 2013
eGifter, the social gifting company, has expanded its social group gifting platform to support social group gifts for any product on an eCommerce web site. The new offering enables retailers to add social and group gifting to the product catalog on their web sites with a simple integration effort.
The unique capabilities of the eGifter system allow visitors to create a group gift around any product on the retailer’s site. The recipient receives an email or social notification presenting the product their friends have chosen for them. When they redeem they are presented with an eGift card in the amount they need to buy that gift, but can optionally choose any other item available on the retailer’s site.
The solution addresses key issues with group gifting a specific product such as under- or over-funding. “It is often difficult to get just the right amount collected from a group of participants,” said Tyler Roye, CEO of eGifter. “Our platform addresses this issue by using a variable denomination eGift card program in a very unique way to help make group gifting for products as easy as it is for an eGift card.”
The retailer may optionally choose to make the feature available only on select products, such as higher ticket items more suitable for a group gift. The system is also designed to work in conjunction with existing wish list and gift registry systems. “Our innovative hosted solution is truly turn-key. Retailers will be amazed at just how little integration work is required,” said David Levinsky, CTO of eGifter.
The new offering includes all of eGifter’s latest features, including a personalization feature which lets all contributors to a group gift add personal videos or pictures to the gift. The messages can be recorded or viewed with their computer or smart phone.
The entire experience, including video creation and delivery, can also take place on a mobile device where any or all of the participants in a given group gift can do their part on iOS or Android device. “Making this an intuitive mobile solution further separates our solution from anything else available on the market today,” concluded Roye.
To learn more about eGifter and the new offering, visit http://www.eGifter.com/Retailers/
eGifter revolutionizes the act of gift giving with a social and mobile experience. A platform and marketplace, eGifter creates a fun experience for consumers while helping retailers unlock the viral potential of gift giving in social spaces. Founded in 2011 by a group of proven tech entrepreneurs, eGifter is the flagship app of New York-based GroupGifting.com. Try it out at http://www.eGifter.com or download the mobile app from iTunes or Google Play.