Most users are aware that data is collected when they opt-in to participate in a social network or a company’s social site, but it is when, where and how that data is used that concerns many consumers.
Bay Head, New Jersey (PRWEB) January 26, 2012
Linda Moakler, the Senior Director of Strategic Marketing for Teknicks, participated in a New Jersey Technology Council (NJCT) panel discussion on social marketing and digital rights. Teknicks is a leading interactive enhancement agency located in Bay Head, NJ.
Social media provides a platform for companies to directly target their consumers, creating opportunities for one-on-one conversations between brand and consumer. This personal interaction has also lead to consumer fears about privacy, but according to Moakler, using a well established social marketing agency with ethical tactics, such as Teknicks, provides businesses with a long-term plan that allows the brand to engage the consumer in a way that does not become a burden, but instead develops a relationship that eventually leads to brand loyalty.
“A social marketing strategy is an essential part of a company’s overall marketing program and communication plan; and research has proven that it is a platform that is here to stay and growing fast,” adds Moakler. “Most users are aware that data is collected when they opt-in to participate in a social network or a company’s social site, but it is when, where and how that data is used that concerns many consumers. It is a fine line and a company using this data needs to be sure they listen¸ learn and are responding to their customer’s and potential customer’s concerns.”
The New Jersey Technology Council provides business support, networking opportunities, information, advocacy and recognition of technology companies and their leaders. Founded in 1996, NJTC's 1,000 member companies work together to support their own enterprises while advancing New Jersey's status as a leading technology center in the United States.
Teknicks is a leading Interactive Enhancement Agency providing world class digital marketing solutions and proprietary technologies that drive actionable insights to some of the most well-known brands. Teknicks is ranked #163 in Inc Magazine’s 500 fastest growing companies in America, voted as one of the top 10 best places to work, and was awarded New Jersey’s “Top Emerging Business of the Year” in 2010. Teknicks has 3 offices in Bay Head, New Jersey and Charlotte, North Carolina. For more information, visit http://www.teknicks.com.